Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,392 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

see more...

Top Questions See all 1,876 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8392)
Q&A (457)
Media (1673)
Jessica H.
Brigden , ON
165 reviews
Beauty Junkie Expert Level 2
Review for: Nude Ivory more...
I would have given it 5 stars if it weren't for the weird paint smell it has. It gives a beautiful healthy finish and is lightweight on the skin. Very affordable. Lasts all day.
Tavistock, ON
155 reviews
Beauty Junkie Expert Level 2
I love this foundation it amazing it blends nicely on my skin. Build able coverage. It works great with combination skin. I love it. Has great colour matches for pale people.
ام محمد ع.
isa town
15 reviews
Beauty Junkie Expert Level 1
Review for: Other more...
First when i saw the reviews on YouTube I thought that this is the perfect foundation it is so affordable it is 5.99 dollars my skin type is oily i use a primer and set it with powder I would buy it again.
It has good coverage and doesn't break me out. But is has a strange smell, almost like paint. Also the applicator is really Wierd I would of preferred a pump or a pour bottle
Laura J.
5 reviews
Unfortunately this product is not a match for my skin type. It gets very ugly throughout the day, don't really know why, I don't have the same problem with other foundations. It smells awfull too :(
♡jana M.
46 reviews
Beauty Junkie Expert Level 1
My favorite drugstore fondation.All time favorite.I have normal to dry skin and it works amazing for me,it really lightweight and buildable on the skin.It lasts really long.And i will be definitely buy it again.
linda f.
24 reviews
Beauty Junkie Expert Level 1
I just got this and started using it. I like the color but it seems to cake around my mouth and nose. I am still working with it because I like the way it feels on my face.
Sofia A.
11 reviews
I love this foundation! it's full coverage, super affordable, and doesn't have any flashback. I have to admit the applicator is a bit strange and it smells kinda funny, but I totally recommend ❤
Amanda Q.
Montreal , QC
65 reviews
Beauty Junkie Expert Level 3
Review for: Buff Bisque more...
THIS FOUNDATION!!!! Ok SO, it kinda smells like paint...which can be off-putting because it feels like...this must be full of chemicals. However, i'm still alive and I haven't broken out so it must be ok! This foundation sits BEAUTIFULLY on the skin. It's not extremely long-wearing but it can get me through a typical work day. There is absolutely no flashback so it is perfect for events where you know you'll be having your picture taken AND it's cheap. I wish it had a pump, instead of the little spatula, but most drugstore foundations don't have pumps so it's not really surprising. Honestly, this looks and performs like a high-end foundation. They need a better shade range though. The deep-dark end is lacking.
Tricia M.
Vernon, British Columbia
17 reviews
Loving this foundation adds a glow to my skin great coverage for me. Cheap and not drying. Lasts most of the day. Not 🍰 y. wet n wild Photo Focus Foundation
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

Sign up to join our community!

BackInfluenster Cashback
wet n wild Photo Focus Foundation

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.