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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,393 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,876 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8393)
Q&A (457)
Media (1673)
Heather L.
164 reviews
Beauty Junkie Expert Level 3
Review for: Shell Ivory more...
I was very sad that I did not like this product after seeing so many amazing reviews and not to mention how affordable it is , but the smell I do not like and it really clings to the dry patches around my nose and I just did not like how this product wearer throughout the day . This product did not work for me but it is very affordable and have very good reviews so it could work for others .
kadee B.
21 reviews
Review for: Classic Beige more...
I did not like this foundation at all. I have combination skin and this foundation really made me look oily and shiny. I felt like I could not touch my face because the foundation would come off on my hands. I did not like how it made me feel like I was wearing a lot of foundation. If you wanted full coverage, you would have to really build this up to get it. I would not recommend this product for people with oily or combination skin. 
Sirena N.
258 reviews
Beauty Junkie Expert Level 4
Pros: Price, lasting power, buildable coverage
Cons: Smell, not great for oily skin, undertone

For a drugstore foundation, this may be one of my favorites. However, for my oily skin, it doesn't do any wonders and tends to wear off. It also has a more pink/peach undertone and since I have a yellow undertone, it is hard to find a good match. I almost need to blend two colors together, which would defeat the purpose of the price.
Leslie S.
Hopkinsville , KY
417 reviews
Beauty Junkie Expert Level 5
Review for: Nude Ivory more...
Very good staying power with this one. It gives great coverage. However for my dry skin I do have to mix in a beauty oil to prevent it from clinging to any dry patches. The color matches well to my skin.
Kayla M.
West Columbia, SC
45 reviews
Beauty Junkie Expert Level 2
Review for: Buff Bisque more...
This line is incredible but this foundation is awesome. It’s not heavy which I like and a good medium coverage. Anything you top with with blends nicely and it’s a velvety Matt finish in my opinion.
Kara M.
139 reviews
Beauty Junkie Expert Level 2
Review for: Porcelain more...
This is the first foundation I’ve had in awhile that doesn’t crease &/or make my face look dry and flaky. The applicator is a bit different, but easy to get used to, and the foundation does have a bit of that chemical type smell. Overall though, I am impressed & loving this $5 foundation! Plus, it actually matches my skin tone, which is hard because I am so pale and have pink tones to my face.
Jolie C.
Alpharetta, GA
126 reviews
Beauty Junkie Expert Level 4
Review for: Soft Ivory more...
I don’t have enough good things to say. I wore this foundation for 13 hours to six flags, sweating profusely, and my makeup didn’t move! It lasts ALL day. It feels lightweight, keeps your base looking flawless, and looks amazing in photos. I even wore this foundation to prom and I have no regrets!🤩
Leslie I.
Rialto, CA
20 reviews
Beauty Junkie Expert Level 1
Review for: Soft Beige more...
This is a must have at all times for me! Why? Because I love the freaking price! The coverage you get is so great! It’s not too cakey at all. It’s one of my favorite drug store foundations forsure!
Brianna A.
42 reviews
Beauty Junkie Expert Level 1
I LOVE THIS FOUNDATION! I have had many bottles of this foundation and I will continue to repurchase. It’s in the top 3 best drugstore foundations for me. It’s only 6 dollars and I get a lot of compliments on it and people don’t believe me when I tell them that it’s this foundation. It’s medium coverage but definitely buildable it never looks cakey. It’s long lasting and doesn’t dry my skin out.
Jordan S.
35 reviews
Beauty Junkie Expert Level 1
Review for: Other more...
I’ve used several shades (one as a mixer to lighten, and several darker shades depending on the season) and they honestly all did the same thing. I’m 20 and don’t have visible wrinkles unless I am wearing this foundation. It will literally settle into any microscopic line on your face. It looks beautiful without powder, but the settling is worse. If you use a powder, it looks like you have major cake face. It’s kind of a lose- lose in my book.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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