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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,380 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8380)
Q&A (456)
Media (1671)
Alesha V.
Federal Way
72 reviews
Beauty Junkie Expert Level 2
Out of the other 3 foundations that I am using this one is my 2nd favorite. It’s under $7 and you can find it at any drug store. Cheapest place is Walmart. My shade is Nude Ivory 363C and it happens to be the lightest shade in their range. I feel like it matches my skin tone okay, but sometimes comes off a little too dark. I love the consistency of this foundation. It isn’t heavy feeling and I don’t sweat my face off like I do with some of my other foundations. It tends to stay in place really well. However by the end of the day I have no foundation on my nose or my chin. And that’s during a 10 hour day with no touch ups. I absolutely hate the smell of this foundation with a passion. It smells like a can of wet paint. It makes me wonder what exactly they used that would make this product smell like a toxic chemical that you are about to put on your face.
Devi R.
67 reviews
Beauty Junkie Expert Level 1
Honestly wet n wild deserves an award for all of the ways it's been stepping up to the plate to surpass other drugstore brands and remain a staple brand for so many years. I remember using this stuff when I was younger because it was cheap and usually the only brand that my mom had in her make up kit as she did not wear a lot of make up. I bought this foundation after hearing so many good reviews about it and had to check it out out of pure curiosity. I was so surprised at how well it worked and would definitely recommend this for anyone on a budget.
Arika S.
Newark, DE
246 reviews
Beauty Junkie Expert Level 3
I have been loving this foundation. I use two shades together to get the exact shade that I need for summer since my skin is a bit more tan but with the price & the fact that its usually bogo at Walgreens I dont mind having to buy two. The coverage is fantastic & its buildable if you need more in certain areas. You do need to set with powder especially in humidity & it also smells a bit strange but I can get past the smell this product is amazing
Catie B.
57 reviews
Beauty Junkie Expert Level 1
Review for: Soft Ivory more...
This has to be one of the greatest foundations I've ever used. There's only a few minor problems I have with it- it doesn't set in with my skin, it kind of just sits on top of my face. Like I could take my nail and scrape it off because it's sitting on top. But I try to put my powder on top and that helps a lot. It also comes off very easily due to it sitting on the skin and can look patchy. But all of these are minor problems when you see how great it looks and feels. It also doesn't break me out, which I was super surprised by because a lot of things break me out.
victoria R.
346 reviews
Beauty Junkie Expert Level 3
Review for: Bronze Beige more...
Everyone i know is totally in love with this foundation. I think it’s a good foundation but it’s not great. I like this foundation for days that i am just doing quick errands or doing a video for my YouTube. I can’t use this foundation to go out for the whole day because i hate how it brings out the texture in my face. For the price you pay it does the job. I gave it four stars because the price is amazing and i love the applicator that it has. I want to keep working with it to see if me using different primers will help me like this more.
Leah T.
West Palm Bch, FL
67 reviews
Beauty Junkie Expert Level 2
Review for: Amber Beige more...
This is my favorite foundation of all time, that includes high end. Even if I use high end I mix a little of this in. I have dry skin but the matte finish doesn’t dry my skin out. It applies beautifully and stays beautiful all day! This is my go to. I always know I look good when I have this on. For 6 dollars I can’t believe how this performs. I know people complain about the smell but it’s so beautiful I don’t care, and the smell doesn’t linger anyway. If you can find a shade purchase this! Please add more shades, it’s too good not to
Jennifer M.
Benton, AR
184 reviews
Beauty Junkie Expert Level 4
Review for: Rose Ivory more...
I bought this foundation because it was on my list of products that I wanted to try. Typically I go for higher end products but recently have wanted to try some known drug store makeup that I have heard good things about. The packaging is simple yet appealing to the eye. There is an applicator which was a little unusual but I did not hate it. This allows you to easily put product on your face without having to apply it with your fingers or a blender. Like most of the other reviews for this product I will say the scent is very unappealing, it actually cause my eyes to burn. Coverage and shade were spot on. All around this is a great product for the price. Will I purchase again ? Probably not unless they change the scent.

Edit: Now I have used it more I know for sure I won't be buying again. The more I use it the more I realize I'm not crazy about it.
Hilda V.
Mercedes, TX
13 reviews
Beauty Junkie Expert Level 1
Review for: Buff Bisque more...
I wanted to love this foundation, I really gave it a chance, but it doesn't compare to my favorites. I have very oily skin and this did not help at all. It took a long while for it to dry and feel like it was finally set. After wearing it daily for about two weeks, I noticed lots of breakouts. I reverted to another foundation and breakouts subsided.  Not impressed even though tons of YouTubers claim it's great. It didn't work out for me. Wish it did because of the price point!  wet n wild Photo Focus Foundation
Rachael S.
Carson city, NV
142 reviews
Beauty Junkie Expert Level 3
Review for: Nude Ivory more...
I have gone through 4 bottles already. This is a great every day foundation. It covers enough and goes on smoothly. I'd say it's a medium coverage foundation. Great color selection I've never had an issue with it looking cakey or bad in natural lighting. I like the spatula it's easy to scoop some out and apply to your face or to a brush like I do. I have a very hard time with my dry skin finding foundations with coverage and that do not give me dry patches! This is a great staple that I think everyone should have on hand. You cannot beat the price and what it does! I've recommended this to many and will continue to do so. It's an a plus foundation in my book!😍
Breanna M.
Kissimmee, FL
11 reviews
Beauty Junkie Expert Level 1
Review for: Soft Beige more...
This is one of my every day foundations. I blend it out so a medium amount of coverage, and the finish is really pretty. It feels really lightweight on your skin while still providing the coverage, and has a matte finish without drying you out and making you look TOO matte. I bought two shades, one for the summer and one for the winter, and I often mix them. Definitely can't beat the price and the formula. The only thing is it does smell like paint, but I don't think it's any worse than any other foundation I've tried before.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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