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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,389 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8389)
Q&A (456)
Media (1673)
Bianca t.
26 reviews
Beauty Junkie Expert Level 1
I think this product is alright even tho it doesn't have a pump I really enjoy the spatula the coverage is definitely medium but my only complaint is that it smells like paint but if you can get over that it's a great foundation especially for the price💖
Jayna S.
Miami, FL
172 reviews
Beauty Junkie Expert Level 3
Review for: Desert Beige more...
I just got this on a whim to try it out and I was really surprised by the quality and coverage! It's easy to apply especially since it comes with a little spatula and very blendable. It's able to cover my blemishes pretty good without appearing cakey.
Harlie S.
North Hykeham, Lincon
36 reviews
Beauty Junkie Expert Level 1
This foundation smells like paint and the application is a bit strange but it does go on well and it sits nicely as a medium coverage foundation. The only probably is, it concerns me because it’s so chemically smelling and does give me acne breakout.
Adrïana B.
4 reviews
Review for: Golden Beige more...
me atrevo a decir que es de las mejores bases de farmacia!! El tono no oxida, la textura es suave y de cobertura modulable. Fotografía excelente. No es mate, así que no espero me aguante los brillos por mucho tiempo, pero es fantástica!! 
Amber E.
St, NV
69 reviews
Beauty Junkie Expert Level 2
I love this foundation! I have combo skin with an oily t zone and I find this keeps the oils at bay! It has a spatula applicator making it easy to apply! It has medium to full coverage and I would totally recommend everyone to try out this product!
Michelle B.
12 reviews
This product is awesome! It's super affordable! Provides really good coverage and is totally buildable. It's gives a nice matte finish. I have pretty oily skin and it worked really well. I love the spatula applicator because it makes it so easy to apply! I wish it was a bit more long lasting but I guess that's what you get for the price you pay.
Courtney W.
Sault Ste, ON
267 reviews
Beauty Junkie Expert Level 4
Review for: Nude Ivory more...
I like this foundation and love the price tag on it. I think the glass packaging and applicator make it seem more expensive. One thing that turns me off is the strong paint smell that it has. Would pick it up if looking for medium to full coverage.
mollie p.
49 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory more...
I don’t like this product because it smells like paint, feels heavy on the skin, and it cracks so easy. It’s hard to apply and not good for all skin types. I personally won’t buy this again but if your looking for a cheap foundation this is okay.
Blanca C.
43 reviews
Beauty Junkie Expert Level 2
Absolutely love this foundation!! Not only is it super affordable but there is a large range of shades to choose from! It photos so nicely & I ALWAYS get compliments each time I have it on! Everyone always thinks I'm wearing high end foundation, but I'm not. I definitely recommend this!!
Payton T.
prince george
15 reviews
Review for: Shell Ivory more...
I decided to try this foundation because I kept hearing such good reviews and wow were they right! The photo focus foundation has such great staying power and makes my skin look flawless! It feels so soft to the touch too! Definitely recommend!
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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