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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,390 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8390)
Q&A (456)
Media (1673)
Rachel B.
Oshawa, ON
34 reviews
Beauty Junkie Expert Level 1
I love this foundation especially on my normal/dry skin, it has a beautiful satin to dewy finish and blends so easily. I cannot believe it is only $5, my new go-to drug store foundation! Not to mention that it is cruelty free :)
Taru B.
35 reviews
Beauty Junkie Expert Level 1
This is a good drugstore foundation. It's got excellent full coverage and you can add some drop to make it dewy if you prefer since it's a matte fully coverage foundation. The only con I would say is the smell. It kind of smells like paint, which makes me wonder what I'm putting on my face.
Finonacci K.
Winnipeg, MB
95 reviews
Beauty Junkie Expert Level 2
FAV drugstore foundation. So easy to apply, blends nicely and does not oxidize on me. The shade range is quite impressive too. I love the coverage but the foundation does emphasize my texture just a little bit. Packaging is decent but for $6 I am not complaining! I would definitely repurchase.
Patricia G.
50 reviews
Beauty Junkie Expert Level 1
Review for: Soft Beige more...
I think this product is an awesome one from the drugstore, it looks like your skin, but better. It's pretty much medium to full coverage if you layer it up. The negative thing to say about the foundation, it's that it smells like paint, but after a couple of minutes its just perfect! 
Kristen N.
83 reviews
Beauty Junkie Expert Level 2
Review for: Other more...
First of all, i hate the scent of this foundation so much, it’s like a strong pain smell and is rather disgusting. Second of all, you need to make sure you fave is hella moist before you use this as it will emphasise dryness. However, it is overall a great foundation and is a great bang for your buck!
155 reviews
Beauty Junkie Expert Level 2
I wanted to try a drug store product for the first time..and i really.liked it...This product gave the results as its mention..photofocus...yes it gave me a good coverage ..u can go light nd heavy wothout looking too cakkey..
kelsey k.
Ottawa, Ontario
44 reviews
Beauty Junkie Expert Level 4
This foundation has got to be the best drugstore foundation I have ever tired. I have combo skin and this blended so well and lasted all day. I didn't have to re touch my makeup all day. I love the applicator is allows you to never put the foundation on ur hand so it stays germ free! 
Antonella M.
36 reviews
Beauty Junkie Expert Level 1
Review for: Golden Beige more...
BEST drugstore foundation I’ve ever tried!! The coverage is honestly amazing. I have combination skin and after 7-8 hours it still looks amazing except for the T zone that becomes a little bit greasy but I think a good matte primer will fix this problem.
I don’t recommend it for oily skin.
Paola🌧☀️ M.
12 reviews
Beauty Junkie Expert Level 1
Review for: Golden Beige more...
I really like this foundation, i have combination skin and looks nice on my skin, have a lot of colors in photo focus collection. Blendable and affordable, does not look cakey on the skin. The only problem is I am the worst to pick a color, and I bought it a wrong one but I still love it.
Mia L.
Veliko Trgovisce
5 reviews
I got it a couple months ago.I'm in LOVE with this foundation! It's medium coverge but it builds very nicely.It lasts all day long.I have combination skin tipe and it works great!❤ wet n wild Photo Focus Foundation
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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