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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,394 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,876 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8394)
Q&A (457)
Media (1674)
Maritza S.
7 reviews
Review for: Soft Beige more...
I bought the wet n wild Photo Focus Foundation as it was so hyped up in the beauty community. I was so happy to find a really good drug store foundation. But I really did not like it at all. I find it very difficult to apply. The only way that I can get it to look okay, is by adding a drop of facial oil. I have to apply with a brush and smooth out with a beauty blender. Not for me.
Zena D.
28 reviews
Beauty Junkie Expert Level 1
Review for: Porcelain more...
In the beginning I hated this foundation. It felt very oily and greasy in the skin by the more I used it the more I loved it!! Once it dries down it look like your own skin but flawless. I love the applicator and packaging. It’s a demi - matte finis but doesn’t feel drying even in dry skin like mine. Love this foundation so much there’s no flashback and it’s ridiculously cheap to buy ❣️
Sarah G.
Halifax, NS
237 reviews
Beauty Junkie Expert Level 2
I bought this foundation for an entirely different purpose, but on hearing how amazing it was, I decided to try it out. Not exactly full coverage, but evens out your skin tone as if you have no make-up on at all. The shade I picked up was a tad too light, but if I do find a decent match, I think I'll be hooked! And for the price in the single digits? You can't afford NOT to try it!
Astrid M.
Miami, FL
176 reviews
Beauty Junkie Expert Level 1
It is the best base that I have tested for oily skin, matifica instantly to apply it, you do not need first mattifying, the base already does its work. Lasts all day, does not rust! I love it and it has a variety of tones. Its application is very easy because it brings an applicator in the form of spatula.
Annika R.
Ottawa, ON
37 reviews
Beauty Junkie Expert Level 3
Such a beautiful foundation! I believe that it is a medium-full coverage foundation because it is quite build-able. This foundation literally makes you look airbrushed and flawless af, would highly recommend it!! So good for the price too! The picture attached was taken after 10 hours of wearing it!
Emlyn M.
177 reviews
Beauty Junkie Expert Level 4
Great color match, which is usually a huge issue for me. I bought the color Desert Beige at my local Duane Reade. It blends nicely with my Real Techniques Sponge, and gives a buildable medium coverage. Blending concealers on top of this foundation is also easy and has a nice finish
Sandee C.
Surrey, BC
138 reviews
Beauty Junkie Expert Level 4
PRICE: $5.99 
THOUGHTS: This foundation has easily become a holy grail item! It's easy to apply, and the finish is a flawless, demi/matte. I love how this sets on my face, it doesn't transfer much and it feels lightweight. I'm oily/combo, and this formula is just perfect!! Fits well with the Burberry Skin Luminizer. 
IMPRESSION: HIGHLY recommend! Cheap and amazing!! 
Jackie S.
Mesquite, TX
17 reviews
I ordered two colors because i couldn't find a shade to make me perfectly. I have extremely oily skin and need something that will keep me matte all day. This lasted about three hours before I had to blot my face. It could be my primer but once I blotted, some of the product came off my face. I wish the shades weren't so orange because I loved the coverage and matte finish. 
Sydney J.
Kamloops, BC
60 reviews
Beauty Junkie Expert Level 1
Review for: Soft Ivory more...
I HAVE TEA FOR THIS! I feel like it texturizes my acne prone skin? Everyone was raving about it but I don’t understand; the coverage lasts not that long and my dark spots were always peeking through after a couple hours. And on top of everything is smells disgusting? Like paint.. exactly. AND I HAVE CREASING I NEVER HAD BEFORE???
Am I missing something with this foundation???
samara é.
doral, FL
94 reviews
Beauty Junkie Expert Level 2
Review for: Rose Ivory more...
Está base posee un aplicador plano lo qué hace más fácil la aplicación del producto, es muy facil de mover y tiene una cobertuda media, a lo mejor sí quieres mayor cobertura requiera de una segunda capa, esté tono posee un subtono rosado por lo tanto esto depende del color de tú piel, yo las prefiero amarillas por mí piel pero está me funciono igual! Me gusta bastante!❤️
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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