wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,559 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,879 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8559)
Q&A (460)
Media (1716)
Neika B.
34 reviews
Beauty Junkie Expert Level 1
I find that this foundation dries very quckly so you must work fast. It also feels a tad bit drying through a full day of wear! I do, however, love the paddle applicator, and the fact that i was able to find my shade! Don't like the smell though, it smells like paint
Monica H.
170 reviews
Beauty Junkie Expert Level 3
Review for: Golden Beige more...
This foundation is great and very affordable. I love how it looks on the skin. I have dry skin and this works great. It looks between dewy and matte. It can be applied with a sponge or a brush. I hope they come out with even more shades!!! I will buy this again!
Rachel G.
Regina , SK
45 reviews
Beauty Junkie Expert Level 1
Review for: Porcelain more...
This foundation always looks amazing on my skin. It is definitely a go to when I’m looking for a full coverage from the drugstore. I’m on my second bottle already! The only thing I do not like about it is the smell. It is an odd smell but it goes away once it dries
Jay S.
Fredericton, NB
14 reviews
Review for: Rose Ivory more...
I really wanted to love this foundation i really did, but it honestly smells like paint thinner and theres no way thats good for my skin. coverage is probably about medium. wouldn't buy this foundation again. you might like it if you like the smell of paint thinner
Talha I.
19 reviews
Love it for days when my skin is oilier, satin matte finish, makes you look flawless, if applied carefully, keep track of how much powder you use, the foundation sets itseld!
Ljubica K.
Serbia, Nis
119 reviews
Beauty Junkie Expert Level 2
I like the applicator on this foundation, and i have a very light skin and all the other foundations look pink or yellow on me, soo this one i perfect. And it is very lightweight, and it smells soo good. 😊
Maria A.
Montreal, QC
80 reviews
Beauty Junkie Expert Level 2
Review for: Nude Ivory more...
This is one of my favorites. It has good coverage I would say medium. It blends very well but you have to wait a few minutes until it dries completely to set with powder. I like the applicator that is like a spatula. The price is amazing. Nice drugstore product.
Kayla M.
297 reviews
Beauty Junkie Expert Level 3
Review for: Golden Beige more...
Frick cheapest foundation I own and it’s the best one I’ve ever used from the drugstore. So much coverage and a beautiful finish. I wore it on new years so you know it went through a lot and my skin still looked GORGEOUS at the end of the night. Highly recommend
Sohad A.
Abu Dhabi , UAE
68 reviews
Beauty Junkie Expert Level 1
Review for: Other more...
I bought this on a sale.. to know if the hype is real.. well it looks flawless.. it just looks like ur skin.. it doesn’t set in to lines.. Unbelievably good.. And the price is unbeatable.. it compares to higher end foundations for real.. I will buy it again ..
Caroline B.
14 reviews
Beauty Junkie Expert Level 1
Muy buena base con un precio excelentemente económico (alrededor de 6 dolares).
Es muy liquida
Su empaque es de cristal con un aplicador en forma de espátula.
Tiene cobertura construible de media a alta.
Dura un aproximado de 5 horas.
No hace flashback
Tiene buena selección de tonos

Chelsea D.
141 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
288 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

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