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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,393 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,876 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8393)
Q&A (457)
Media (1673)
Sasha H.
7 reviews
Review for: Soft Beige more...
This is my favourite foundation at the moment. Full coverage, perfect matte finish, blends really nicely and feels really light on the skin. The aplication is nice although im not really convinced on the spatula it comes with. You should totally buy this foundation. You will love it!
Sophie G.
180 reviews
Beauty Junkie Expert Level 3
Best drugstore foundation ever! I love the applicator too. I don’t need a brush to apply this. My beauty blender does all the work. The matte finish is gorgeous and doesn’t leave your skin too dry.
Denver, CO
18 reviews
Beauty Junkie Expert Level 1
I love this foundation first becaude is super matte is a big and positive point , is dry fast and have a variety tones so i like so much to other hand i like his coverage can work to medium and full coverage so thats a good point wet n wild Photo Focus Foundation
Sara A.
15 reviews
Beauty Junkie Expert Level 1
Review for: Rose Ivory more...
Good for dry skin only give some shining to the face but i didn't like it on my skin.. although it doesn't cause any skin problems to me, i still couldn't find it good on my skin colour.
Miguel S.
San Juan
78 reviews
Beauty Junkie Expert Level 2
This is also the foundation i always use when doing my moms makeup! And as the concealer this is an amazing product! It kinda smells like paint at first lol but it performs beautifully!
Ara S.
São Paulo
37 reviews
Beauty Junkie Expert Level 1
Review for: Cocoa more...
Cruelty free .
Custo benefício.
Alta cobertura .
Não indicada para pele oleosa .
Não é mate e possui efeito cremoso, porém poderia ser menos oleosa . Efeito médio pro pesado .
Eu recomendo para quem tem pele seca .
Tiffany G.
Williamswood, NS
177 reviews
Beauty Junkie Expert Level 2
Review for: Buff Bisque more...
This foundation has pretty good coverage but it has a horrible smell and is very very sticky even when I set it. It felt sticky on and cakey. But for the price I can deal with it haha
Brenna P.
Corner Brook
10 reviews
Review for: Nude Ivory more...
I love this foundation! It has great coverage and the spatula makes it easy to apply, it blend nice and is lightweight with a matte finish, it doesn’t have ANY flashback light it claims I would so recommend this!
Jennifer C.
Santo domingo
30 reviews
Beauty Junkie Expert Level 1
Review for: Golden Beige more...
The most amazing foundation i’ve tried lately, super matte and soft, i have oily skin and that worked for me very well, i doesn’t transfer to the clothes and lasted the entire day, five stars.
Steph H.
Mount pearl, NL
15 reviews
Beauty Junkie Expert Level 1
The Wet n wild photofocus Foundation is the best foundation I have ever used. I have discovered this Foundation this year,in 2017. The foundation comes in a wide variety of shades from very light to very dark. It is a medium to full coverage foundation and very buildable. It is very easy to apply and very easy to blend out. I love the finish of this Foundation as well, it is a very fresh looking finish but it is also Matte and very natural-looking. I set this foundation with a translucent powder and it just makes me look like I have perfect Flawless skin. I have worn this foundation for up to 12 hours at a time, sometimes longer and it looks just as good as when I first applied it. This is my new favorite foundation and I am so very impressed with this Foundation considering the price. This Foundation is only $7 which is amazing because of how absolutely incredible this Foundation is. I would recommend this Foundation to everybody and anybody, in fact I already have. wet n wild Photo Focus Foundation
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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