wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,986 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8,849)
Q&A (499)
Media (1779)
Luz A.
Gainesville, GA
11 reviews
Purchased at: Walmart
It’s one of the best foundations I have ever had. It is medium to full coverage. It last all day on the skin. This foundation is also affordable. It has a descent shade range. I will totally recommend this product to beginners.
Anmarie D.
Fort Myers Beach
97 reviews
Beauty Junkie Expert Level 3
Purchased at: Walmart
Review for: Buff Bisque more...
This is such an amazing foundation at a bargain price. It is medium to full coverage and blends easily. It is light and the consistency is very liquid, especially compared to the Huda foundation that I’ve been using.
It has great coverage and feels very light.
I found a perfect color for my medium olive toned skin. I highly recommend.
Reteley M.
2 reviews
Purchased at: Walmart
Review for: Porcelain more...
Giving it two stars for being pale enough for my ghostly skin although the undertone looks a bit yellow for my neutral/cool toned skin. Knocking off three stars for the god awful smell. It really smells like paint. Then after it dries it has a funky smell that reminds me of the Sunday Riley lactic acid treatment. If they reformulate it so that it doesn't smell so bad then I would try it again.
Amber G.
Adrian, GA
273 reviews
Beauty Junkie Expert Level 2
Purchased at: Walmart
Review for: Nude Ivory more...
I bought this to try out and I’m disappointed by this. My face appears to look really dry and the coverage looks caked on. I don’t know what to do. I will try another primer and see if that helps. But overall, I’ve had a bad experience with this foundation.
Also the smell is strong, almost a paint like smell!
Holly R.
Morgantown, WV
288 reviews
Beauty Junkie Expert Level 5
Review for: Nude Ivory more...
After seeing a few beauty youtubers try out this product,  decided to test it myself. I have very oily skin and this foundation seriously works wonders!! It is very matte on the face, so I'm not sure how it would work for people with dry skin. But for me, it stays on all day, does not break apart, and looks fabulous! It is crazy how such a cheap and drug store brand product can be so amazing. This is my go-to foundation and I like it more than some high-end foundations I have tried. I suggest that everyone try this foundation out- it is under $5, so you really aren't loosing much if it doesn't work out for you. But, it has done absolute wonders for me!
rebecca m.
green river
63 reviews
Beauty Junkie Expert Level 1
Purchased at: Walmart
It has a bit of a smell like paint but it matches my skin perfectly once it dries the smell goes away I would recommend it
Nova R.
10 reviews
Review for: Porcelain more...
Honestly this is one of the best foundations I have ever bought from wal-mart. Correction, the best. Porcelain has an amazing coverage job, but the color right above porcelain lowkey sucks really bad so just a warning, and it does dry very fast.
Aubrey L.
Parkersburg, WV
53 reviews
Beauty Junkie Expert Level 1
Purchased at: Walmart
Review for: Rose Ivory more...
i LOVE this foundation. it’s extremely affordable, gives medium coverage and lasts all day. i do use a moisturizing primer under my foundation because during the winter months my skin is dryer than usual and it does dry my face out a bit sometimes
Tawnya L.
La Grande, OR
152 reviews
Beauty Junkie Expert Level 2
Purchased at: Rite Aid
Review for: Golden Beige more...
Overall this is a great product for the price point. It color matches well and applies with excellent coverage, especially when paired with a pore filler primer. The smell is like paint tho...so not my fav.
Maria F.
33 reviews
Beauty Junkie Expert Level 1
Purchased at: Walmart
Review for: Peach Natural more...
This is my everyday wear and I love it but I think it needs a tiny bit of tweeking #1 the smell it tollerable but I dont like it ... It has a acrylic paint type of smell #2 while it is medium coverage I feel like it could become maybe full coverage this is very affordable andi love that it comes with spatula
Chelsea D.
143 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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