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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,390 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8390)
Q&A (456)
Media (1673)
Norbeliss M.
385 reviews
Beauty Junkie Expert Level 5
Review for: Soft Beige more...
This foundation is AWESOME!! First, it costs $5,99! It comes in a sturdy glass packaging, which makes it feel more high quality. The finish on this is matte and it can look a bit dry but I spray my face with setting spray and that goes away. It’s very long wearing (I wore it on NYE and I had to stay out of my house and it literally lasted 20 hours) but it can transfer very easily even though you powder you face. The scent is a bit off but I don’t mind that. Overall, it’s a great inexpensive foundation and I HIGHLY recommend this.
cylie j.
Pembroke, ON
80 reviews
Beauty Junkie Expert Level 2
By itself I am not a fan, I find the formula extremely dry and it doesn't look good alone on my skin - it also smells heavily of chemicals. But, mixed with a more hydrating foundation it is absolutely beautiful, I love mixing this with my ELF foundation.
Vanessa S.
St Johns, FL
15 reviews
Review for: Other more...
although this foundation smells like paint, it is my all time favourite. also the best shade match i have ever gotten! is a fairly natural matte formal and doesn’t cling to my dry patches! would buy again
Rusa b.
Casa blanca
351 reviews
Review for: Golden Beige more...
Hello,  I love this product, I love all the products of this company if you allow me to review this product I would be grateful to you.With my love and appreciation, my name is meryam I can help you promote your products by reviewing them in my videos for the purpose of encouraging people to buy from the internet and at The same time help your company promote the Best product for Beginners.I have always dreamed to have one because I love this company.I love this Products, and I want to review this Products
Maya A.
19 reviews
Amazing shade range for a drugstore foundation it is super affordable . It claims to make your skin perfect in every photo and any light condition, and that is awesome
Lily C.
halifax , NS
103 reviews
Beauty Junkie Expert Level 2
i used to be obsessed with this foundation but i bought a new bottle of it and it started looking cakey on me and not the way it did before, don’t know f they changed the formula or not i used to love it
Meg E.
14 reviews
Review for: Golden Beige more...
I really enjoyed this foundation. The color matched my skintone beautifully and it really was good value for money. The only thing that bothered me in the beginning was the extremely strong scent, but either than that, it was fantastic.
Kate B.
42 reviews
Beauty Junkie Expert Level 1
Review for: Cream Beige, Classic Beige, Soft Ivory more...
Wowwwwwww I love foundation, I have lots of favorites and these are part of my favorites, the colours are beautiful on the skin and have an amazing glow, I loveeee them they come it all different shades and are cheap, would love to get more
Nour♡Riia♡ B.
Oujda, Oujda Angad
15 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory more...
the texture is very fluid aqueous so be careful when applying with the tip it flows easily. odor is really unpleasant typiqument the smell of plastic that a lot of product of moire cost .heuresement it fades enough once saw the foundation applied
Nikita D.
42 reviews
Beauty Junkie Expert Level 1
Mind blowing for $6.00! One of the best foundations I've used and I've use multiple high end brands from too faced to makeup forever and so on.

Buildable coverage, blends nicely, decent range of shades!
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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