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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,391 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8391)
Q&A (456)
Media (1673)
Bridgette M.
Taos , NM
37 reviews
Beauty Junkie Expert Level 1
Review for: Soft Beige, Classic Beige more...
Wet n wild steps up their game with their foundation! It’s lightweight and it likes amazing on the skin. It is so affordable and it looks amazing in pictures.. it’s like a filter on your face with no filter and it lasts all day on me. If you don’t like foundation scents I think that’s the only thing that would bother you with this because it smells like paint. But besides that amazing foundation!
Tegan B.
Tempe, AZ
43 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory more...
This product is so amazing for the price.. it smells a little weird but it seriously compares to my high end foundations. It goes on super smooth (no streaks) and it lasts almost all day if you set it with a powder! It is medium to full coverage (probably more medium but you can build it up), I would highly highly highly recommend this to someone who is looking for a cheap every day foundation!
Susan R.
4 reviews
This product blends out so so so so easily and the foundation all blended looks like skin. It has light coverage at first and is very buildable. I am a repetitive user of it because I have bought multiple bottles and probably won’t stop.
Kristyn K.
6 reviews
Review for: Buff Bisque more...
I never thought I would love a $5 foundation. I'm used to buying high end foundations and this one is amazing. It's my every day go to! It applies beautifully with a beauty blender type sponge. I top it with the powder from the same line. Great foundation!
Jeanice W.
Mexico, MO
6 reviews
Review for: Buff Bisque more...
One of my fave YouTube beauty gurus, Casey Holmes, suggested this foundation and I've got to say it works well for my skin! I've got combination skin with slight uneven skin tone. This foundation is light weight & covers my imperfections better than other high end foundation I've tried. I'd recommend it to anyone having a hard time finding an medium - full coverage, affordable foundation.
allasandra m.
United states
103 reviews
Beauty Junkie Expert Level 2
I'm not really sure how they did this. This foundation is stunning. Truly stunning. Yes, it smells like paint thinner. But that fades as you blend it and it so worth it. And its less than $6... it's a medium coverage but is buildable to full without caking and just looks so natural. I have horrible skin with a lot of redness and acne scars and when I use this I actually get completed on my skin
Aylin A.
92 reviews
Beauty Junkie Expert Level 4
Review for: Cream Beige, Golden Beige more...
I love this foundation so much. I love that I can make it a medium coverage foundation or a high coverage foundation. If you want to know your shade wet n wild has a feature online where you can put what shade you are in other foundations and it will help you figure out which shade you need. One thing that I must warn about is the scent. It is kind of strange but the scent goes away eventually.
Dania W.
104 reviews
Beauty Junkie Expert Level 3
I am on my 3rd bottle! I absolutely love love this foundation! It’s great for photography because it doesn’t give you that flash back in photos! It’s not cakes or heavy and it’s also medium to full coverage!
Grace T.
99 reviews
Beauty Junkie Expert Level 2
Review for: Soft Beige more...
I really wanted to love this because of all the reviews I heard but... Works well in light layers but looks cakey really fast. I have generally pretty smooth skin but when I put this on it actually made me look like I had huge pores because of the way it sat on my skin. The label is also wrong: on the front it says Soft Ivory and the back says Soft Beige so I don’t even know which one it is.
Christiana A.
Lake grove, NY
120 reviews
Beauty Junkie Expert Level 2
Review for: Amber Beige more...
This is my go to foundation! It’s buildable, it blends into great with a dry or dank beauty blender. It’s like a high end foundation for just $5-$6 depending where you buy it. I took on star off for the applicator. I’m not really digging the spatula that it comes with. I’m thinking maybe this would be good with a pump. Other than that, 0 complaints on this foundation. I’ve been using it for 8 months!
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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