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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,372 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,872 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8372)
Q&A (456)
Media (1670)
valentina f.
23 reviews
Beauty Junkie Expert Level 1
This foundation has the best coverage for a drugstore products, a little goes along the way, it applies easily with a sponge, a little bit liquidy but really really good wet n wild Photo Focus Foundation
Bobeica B.
7 reviews
Beauty Junkie Expert Level 1
Review for: Rose Ivory more...
As i previously said... for me it did not have touch coverage. It is good though for corecting and even the skin. But if you are looking for a foundation that has to cover lots of imperfection this is not the one. If you have a pretty good skin, it can be your foundation, the quality is amazing.
Elizabeth F.
17 reviews
Review for: Golden Beige more...
Only because of the price is it 2 stars. I really did not like this foundation. No matter what primer I used, it did not want to stay on. Even with a setting spray. I tried many variations to try to make it work. It could be the climate being humid here, but it was just a waste of money for me.
Michela C.
887 reviews
Beauty Junkie Expert Level 5
Review for: Porcelain more...
I actually like this foundation, it works well on my oily skin and makes the look flawless and matte. The only problem is that I have other foundations, like the ones in the photo, that work much better: MAC for example is a lot longer lasting!!
veronica🎃🌙 K.
10 reviews
Review for: Nude Ivory more...
The foundation is good.Didnt work good for me,but i saw it on my friend and  she looked really good.It has a medium coverage and its a little bit too dark for me, lightweight.In my opinion,it didnt cover anything,but at least hid my redness.However,the quality is good for this price.
Deimantė V.
14 reviews
Review for: Porcelain more...
I am in love. I really love the full coverage. I love that it has a very big shade range. I really like that it is very creamy. It looks beautifull on the skin. Color is perfect. I just really really like it.
Natalia A.
new york
124 reviews
Beauty Junkie Expert Level 3
Review for: Toffee, Shell Ivory more...
Love mixing these 2 shades together,they give me the perfect skin match .This foundation is everything ,the price is on point and coverage is medium but can definitely built up and the finish is nice , smooth & matte .Love it !!
Destiny L.
32 reviews
Beauty Junkie Expert Level 1
Review for: Soft Beige more...
Amazing foundation ! To start with the price is amazing for the way this foundation works , it is a lightweight foundation , it applys smoothly to your face and it gives you a medium coverage. The only problem is that it smells like paint but the smell won’t stay on your face after you apply it. I’m in love with this foundation and I think you guys should try it !
Avery S.
167 reviews
Beauty Junkie Expert Level 4
Review for: Soft Ivory more...
This is one of my holy grail foundations. It is great for oily and dry skin, it’s long lasting, matte and makes you look airbrushed. Only downside is it does smell a little bit like paint but once it is on your face the smell completely disappears. I’ve repurchased this over and over again.
Karlee G.
363 reviews
Beauty Junkie Expert Level 3
Review for: Other more...
I love the coverage and finish that this provides. I would never guess that it was a wet n wild product if not for the label. The coverage is full and the texture is very matte, but not SO matte that my dry skin looks flaky. I was able to find a shade that isn’t too orange for my winter shade and I feel beautiful when I wear it. Highly recommend.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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