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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,375 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8375)
Q&A (456)
Media (1670)
52 reviews
Beauty Junkie Expert Level 1
The coverage is great, but the smell. Oh my gosh. It smells horrendous. I'm talking, smells like spray paint. My face seems to have a new pimple every time I wear it too. It doesn't grab my dry patches like some foundations but it is so hard to get past the smell. I've also found that it oxidized on me, usual one to two shades darker.
Jasmine R.
Houston, TX
59 reviews
Beauty Junkie Expert Level 2
I absolutely love this foundation so much! I’m in the color golden beige. My husband who knows nothing about makeup even commented that my foundation looked amazing. I have no complaints about this product
Marissa M.
36 reviews
Beauty Junkie Expert Level 1
Review for: Classic Beige more...
A great drugstore option! Really can’t complain about this foundation. Gives you a natural finish with medium to full coverage. Great for every day. Not the most long lasting but definitely would recommend
Alysa B.
Glencoe, OK
83 reviews
Beauty Junkie Expert Level 2
Review for: Nude Ivory more...
Considering the price of this foundation it works pretty well. I like a full coverage foundation and I’d say it’s medium coverage. The only thing I don’t like about it is it has a strong smell, almost like paint.
Stephanie A.
44 reviews
Beauty Junkie Expert Level 1
I unfortunately didn’t get my shade but it’s such a good formula, the smell isn’t pleasant but it goes away. It’s a matte foundation and leaves the skin looking flawless, it’s a really great foundation for the price, definitely recommend it!
Nichole D.
104 reviews
Beauty Junkie Expert Level 2
Review for: Soft Ivory more...
I love this foundation so much! For one thing, it’s a near perfect match of my weird skin tone and it gives me just the right amount of coverage. If I want heavy duty fully coverage, I can build it up, but I usually just go with one layer. I wear this a lot in the summer and I love how it wears in this humid heat here. It lasts almost all day and doesn’t feel heavy at all! Seriously one of the bests.
Gianna I.
Haddon Heights
27 reviews
Beauty Junkie Expert Level 1
Review for: Peach Natural more...
Very good quality full coverage foundation. Cheap and easy to get at the drug store. blends nicely, easy to apply. Only downsides are that the applicator is a little hard to use, and the product has a slightly odd smell (kind of like paint)
Morgan R.
Clarksville, TN
12 reviews
Beauty Junkie Expert Level 2
Review for: Nude Ivory more...
smells terrible but the coverage is really good. it’s super lightweight and feels good on the skin. by the end of the day it’s broken up a bit around my nose but that usually happens with most foundations.
Kristen S.
22 reviews
Beauty Junkie Expert Level 1
This is a decent product. One of the downsides is it smells like I am putting paint on my face. I do enjoy the coverage as you can build it. Also, little tip. It goes on better with a sponge then a brush.
Bianca G.
San Bernardino
14 reviews
Review for: Other more...
I recently just bought this wet n wild foundation color Amber Beige, I really thought I’d be a good product since all they’re others are great, yet this foundation may be the worst product I’ve bought. The foundation has a bad horrid smell. I cannot even describe it but it is not pleasing. That’s the first thing that threw me off. Also the product leaves your skin looking very dry and patchy. I just recommend buying revlon or Maybelline for a drug store foundation.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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