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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,381 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8381)
Q&A (456)
Media (1671)
Emily E.
131 reviews
Beauty Junkie Expert Level 3
This is a really good foundation for anyone on a budget! It's true to shade and applied nicely. Definitely medium coverage so if you want a fuller coverage it may not be for you.
Payton C.
Bryant, IA
148 reviews
Beauty Junkie Expert Level 3
I have mixed emotions about this foundation. I am a full coverage girl and this foundation is not full coverage. I do like that it gives me a natural finish, but it does not cover up my redness or imperfections. I use this when my skin is clear. This is a great foundation for beginners. I love how it does not have a flashback.
Diana F.
8 reviews
Beauty Junkie Expert Level 1
Review for: Desert Beige more...
my holy grail foundation! good and buildable coverage, good shade range, not matte but also not too dewy so kinda like a satin finish, blends out beautifully and it lasts really long. the only downside is that it kinda smells bad and the smell is pretty strong, but i can get past that cause its an amazing foundation and its really affordable!!! <3
Joanna D.
136 reviews
Beauty Junkie Expert Level 4
Review for: Cream Beige, Golden Beige more...
I generally use a couple of colours to mix when my skin tone changes during the year. This foundation is fantastic it's a medium coverage foundation that looks natural. And it works great on my oily skin! I really love this foundation and use it on a daily basis. plus its super cost effective  at around $7-8 CAD.
Lauren M.
52 reviews
Beauty Junkie Expert Level 1
Review for: Buff Bisque more...
This is absolutely the best foundation I’ve ever tried and you cannot beat a price point of less than 10$. The product stays in place all day and doesn’t separate around my nose or mouth. The coverage is buildable and the finish is a nice semi matte! I’d definitely recommend this to anyone looking for a new foundation!!
Megan H.
91 reviews
Beauty Junkie Expert Level 2
Review for: Porcelain more...
I really tried to like this foundation. There is so much hype around it and the price is right. Alas every tome i tried it the finish was blotchy and uneven. It did not have good coverage and left my skin looking rough. Gave it away as I could not make it work. I have dry and somewhat textured skin. Would not repurchase.
Ryan D.
118 reviews
Beauty Junkie Expert Level 2
Review for: Buff Bisque more...
I bought this foundation because I needed something to lighten up my darker ones, and I quickly fell in love with the formula! The matte finish doesn’t make my skin look dull, it gives me great coverage all day, and the shades compliment my skin tone. The price is excellent and I will continue to repurchase this product!
Sara A.
74 reviews
Beauty Junkie Expert Level 2
This foundation is pretty nice, but I think it's looks cakey sometimes. When I wear it I try to use less powder, it works better. The price is good for a drugstore foundation
Ryan S.
Saint George
20 reviews
Beauty Junkie Expert Level 1
I enjoyed this lightweight and easy blendable foundation on those summer days when you are afraid of wearing makeup. The applicator is almost like a shovel you dip in and apply directly to face then spread or blend in. This product contains 30 ml or 1.0 FL.Oz. allows blurring of imperfections for pictures and lasts well.
Alondra R.
14 reviews
Review for: Caramel more...
I like this foundation but sometimes my skin doesn’t look good when I use it. I have dry skin and sometimes when I use this foundation I have to mix it with a few drops of oil to make it less matte. If you have oily skin this would be perfect for you. Also the price of this foundation is amazing, it’s super affordable
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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