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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,359 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,870 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8359)
Q&A (454)
Media (1666)
susan b.
8 reviews
Beauty Junkie Expert Level 1
Review for: Other more...
Best drugstore foundation you can ever use! I reach for this every day, does exactly what it says only con is theirs no pump but for what this product does its well worth it. Would recommend it to everybody. No flashbacks with this so is perfect for when you have a event you'll be in pictures or just a selfie this is the one you want. 💖✨💖😊
88 reviews
Beauty Junkie Expert Level 2
Review for: Rose Ivory more...
I love that !!!!!! Honestly it is one of the best grounds to be worn if you are planning on having a shot of any kind and there is a good shade selection that most drug store establishments do not have, not to mention it's under $ 6 !!!!!
The smell is a bit funky (smells sort like paint) but if you are able to look past you find yourself the new favorite base
Abi R.
Toronto, OR
335 reviews
Beauty Junkie Expert Level 5
Review for: Nude Ivory more...
This is a great drugstore foundation, the coverage on it is really FULL. A lot of people complain about the scent but it does not bother me. I do prefer a more natural finish on my foundation so I do use this to mix with other ones but when I want to go full glam this is my go to. The price is fantastic and the shade range is pretty great.
Anural S.
7 reviews
Your skins only better wet and wild new high performed skin perfecting foundation underwent major roads testing under seven different photo lighting condition to deliver camera ready makeup every time especially made mat, lights defusing complex to give your skin no filters perfection
janawael J.
50 reviews
Beauty Junkie Expert Level 2
Review for: Buff Bisque more...
I used this foundation for yesterday’s look of you would want to see it check out my account..once you apply it I dries matte and I love that it doesn’t oxides after a while..I have combination skin and it’s great for every skin..I would totally buy it again over and over...highly recommend it!❤️
Ashmeeta K.
55 reviews
Beauty Junkie Expert Level 1
One of the best drugstore inexpensive foundations if you're able to find your shade! Unfortunately I had a shade that was a little too light for my skintone but I did try to make it work with the use of bronzer. This foundation applies beautifully and helped tame my oily skin. The applicator wand gave the right amount of product.
Emma M.
40 reviews
Beauty Junkie Expert Level 1
Review for: Shell Ivory more...
This is the best foundation that I have found from the drugstore, I use it on an everyday basis. I have extremely dry skin and this doesn’t cling to any of my dry patches. If you’re sensitive to smells you might not like this. I do recommend to take a break from it every so often and it looks way better without a primer underneath.
Caroline P.
15 reviews
This is just my favorite foundation ever!! Love the shade range! Love the it’s more light~medium coverage but it is build able! And love packaging I’m just upset that shops where I live in they don’t sell it anymore so I order online but it is same price tho oh and it’s 4.99 so it’s just amazing
Marisol S.
216 reviews
Beauty Junkie Expert Level 3
Review for: Soft Beige more...
Great foundation! It gives you a soft focus look on your face especially in photos! It has a nice coverage can be buildable if you prefer full coverage, just be careful because it can look oily if you have more oily skin. It makes my face look nice smooth matte and flawless. I recommend this foundation! The applicator could be better though.
Emily E.
131 reviews
Beauty Junkie Expert Level 3
This is a really good foundation for anyone on a budget! It's true to shade and applied nicely. Definitely medium coverage so if you want a fuller coverage it may not be for you.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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