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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,392 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,876 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8392)
Q&A (457)
Media (1673)
amber h.
United Kingdom
9 reviews
First of all this foundation is cruelty free which is a bonus. Second of all if you like medium to full coverage foundation this is your foundation, with one layer it's medium however if you layer it it becomes full coverage. Third of all they have a good shade range so you are very likely to find you shade. Would recommend if you haven't tried this.
Cloie Y.
3 reviews
Review for: Nude Ivory more...
It's a very affordable product and the quality is amazing. What I love the most is the colour. This foundation doesn't get oxidized. With some foundations they turn a shade or two darker after a few hours or sometimes turn orange, but this foundation doesn't do that.  It stays beautiful throughout the day, and looks very natural on your skin. The downside is that it's quite matte, so it's not for someone who likes a dewy finish.
Alma P.
14 reviews
Beauty Junkie Expert Level 1
Review for: Soft Beige, Porcelain, Nude Ivory more...
So worth the price! My favorite drugstore foundation. High coverage but still very lightweight on the skin. Looks great for about 8 hours on my skin.
The only thing I don't like about this foundation is the very strong scent. My skin is very sensitive so i try to stay away from stong fragrances - but this product works fine even though!
I mix the shades "soft ivory" and "nude ivory". Together they make my perfect shadematch. wet n wild Photo Focus Foundation
Natalie T.
Russell, ON
12 reviews
Review for: Porcelain more...
I tried this foundation several times, with different moisturizers and primers. I also tried mixing it with other foundations. Everytime I tried it, it looked heavy, and the undertones (porcelain) looked pretty odd on my skin. It also breaks up very weirdly around my nose and in the center of my forehead. This looks good for about 5-6 hours before it starts breaking up. And it smells like chemical paint! I don’t think I would buy this again.
Sarah M.
32 reviews
Beauty Junkie Expert Level 2
This is a great foundation and you can really control the coverage. I would say it has medium coverage but you can layer it up nicely. It is great for my dry skin and does not make my skin look cakey through out the day. It does have a bit if a smell to it. It is not a floral scent but just a cosmetic scent. Does go away after about 15 minutes. Definatly becoming my everyday essential.
Midori S.
23 reviews
Beauty Junkie Expert Level 1
Review for: Cream Beige more...
this is my absolute favorite foundation! I really really love it!
after seeing so many raves i had to give it a try and now it's my top pick for drugstore brand foundation.
I do recommend to use dump sponge over brush tho. after using beauty blender my skin looks so even so smooth. it covers my freckles and scars. I dont take a lot of selfies so can't really say anything about photo flash back thingy they are talking about.
laura r.
45 reviews
Beauty Junkie Expert Level 2
Review for: Cream Beige more...
This foundation is the brst drugstore foundation I’ve found so far! it’s good coverage and long lasting. it did look caky or oily. its good for all type of skin texture. I recommend this foundation to girls on a budget!
Mai Li 리.
Columbia, SC
96 reviews
Beauty Junkie Expert Level 1
Review for: Soft Beige more...
Coverage is so good it doesnt have the flash black but it smell like a strong chemical i doubted it first because of the smell but it doesnt have a bad reaction in my skin so i used it anyway and love the matte feeling
Emilia B.
Midlothian , Edinburgh
66 reviews
Beauty Junkie Expert Level 1
Review for: Soft Beige more...
This has a powdery finish and doesn't really melt into the skin. I think it is an amazing foundation for the price, however, I like dewier foundations. This foundation shows texture and bumps like no other on my skin and yes the smell is horrendous. But yeah, I think you could mix this foundation with another to get the desired result and maybe save product. Again, great for the money but not my personal holy grail. I have drier/combination skin and prefer a more natural dewy finish. 
Sofia T.
61 reviews
Beauty Junkie Expert Level 3
such a good foundation!!! Lasts for a very long time, doesn’t crease, doesn’t break me out! You do need to set it with powder if you have oily skin but apart from that, it’s great! And the price point is amazing too.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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