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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,390 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8390)
Q&A (456)
Media (1673)
Sarah F.
Auckland New Zealand
29 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory more...
I have combination skin. Oily during the summer, dry in the winter! I also have sensitive skin! This foundation works on my skin in both seasons, its amazing. But most importantly, i do not get breakouts while wearing this foundation. Especially after a long period of time. This can be full coverage but i prefer using it as medium coverage because i like to show my freckles. Packging is nice. Glass container. The applicator is the best thing about it as i do not waste the product. The price is awesome! NZ price $11.
Bee Y.
4 reviews
Review for: Cream Beige more...
This foundation did not work for me it has a pink under tone to it which did not match my skin tone even though I got the right shade, it made my skin very oily throughout the day and it would leave my skin looking blochy because it would come off easily. I do not recommend 😕
Cora R.
elliot lake, ON
274 reviews
Beauty Junkie Expert Level 4
Review for: Soft Ivory more...
Okay, so I purchased off amazon, seeing great reviews on this line , I feel for me it is a bit oily so I mix with another foundation , but there is no flashback. The coverage is light to medium, and for the price , its a good foundation. They could change the applicator though
Hira T.
Sharjah, Sharjah
5 reviews
Beauty Junkie Expert Level 1
It is one of my favourite brands. It gives me very natural look. Its my go to foundation. Its application is so easy, just damp a sponge and dab this foundation. Mild to natural coverage. wet n wild Photo Focus Foundation
becky m.
5 reviews
Beauty Junkie Expert Level 1
Review for: Porcelain more...
It was a good coverage foundation, but i noticed after i started to use it i had started to break out, and when i stopped using it, i didnt, i have heard that happens to some people and not the others, you should try it because if i didnt make me break out, i would use it dailyy! X
pinkpanda R.
Miami, FL
57 reviews
Beauty Junkie Expert Level 1
This is the best drugstore foundation out there, i love how it blends like a dream, it last all day long, have a decent coverage with a matte finish, its pretty affordable and u can find it pretty much everywhere! wet n wild Photo Focus Foundation here’s before and after pictures using this foundation
Shweta N.
17 reviews
Beauty Junkie Expert Level 1
Review for: Golden Beige more...
Amazing coverage lasts really long coverage is medium and build able blends like a dream,stays for real long. But not for dry skin people.. it is really matte. Bomb for oily skin. For combination skin people ...have to really hydrate thr skin first whichever area is dry.luv it
Vanessa N.
27 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory more...
Buenísimo. Se adecúa muy bien a mi tono de piel, la cobertura es media alta, no se siente muy pesada sobre la cara, muy ligera y suave, el olor es agradable. No brilla a la luz y matiza perfecto las tonalidades de mi rostro. Lo único en contra, no me agrada el aplicador de espátula con el que viene; siento que derrocha el producto sobre la cara, es mucho. Prefiero hacerlo con el dedo. Conforme con esta compra.
Ana N.
nancy, nancy
577 reviews
Beauty Junkie Expert Level 4
Review for: Other more...

wow wow wow ! this lived up to its type and then some ! it's medium to full coverage for sure . I use a damp sponge to allot this which I found works these best or you can get streaks. I have combo skin which is usually.more oily , this stays on a good 8 plus hours on me before needing a touch up . the formula is thin, definately silicone type feeling. it doesn't break me out and it leaves your skin airbrushed looking. I always use a powder to set and setting spray to finish . it's a score
Katie R.
47 reviews
Beauty Junkie Expert Level 1
This is a nice foundation. It's got medium coverage with a natural finish. It blends out without any patches and can be built up easily. It's great for the price. The spatula applicator easily applied the foundation as well.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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