wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,971 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8,812)
Q&A (490)
Media (1765)
Laura ☀.
Brighton, MI
66 reviews
Beauty Junkie Expert Level 2
Purchased at: ULTA
Review for: Buff Bisque more...
This foundation is amazing!! I use it for every school dance where they’re will be flash photography pictures!! It gives off no flashback what so ever. It blends beautifully and has buildable coverage!! It’s also super affordable!!
Nicole B.
Ypsilanti, MI
68 reviews
Beauty Junkie Expert Level 4
Review for: Classic Beige more...
I have dry skin with dry patches. The color was pretty accurate for me but there is very few shades in the range. I picked this one up on recommendation of Tati because for the most part of it works for her it works for me, unfortunately this time was not the same. It clung to the dryness around my nose no matter how much primer I used or moisturized. It went on pretty smooth but with it clinging to my dry patches I’ll have to pass this one up.
Summer K.
Denver, CO
147 reviews
Beauty Junkie Expert Level 2
Purchased at: Target
Review for: Classic Beige more...
I use this as my every day foundation. It’s so inexpensive but has great buildup and coverage.
Angelina C.
105 reviews
Beauty Junkie Expert Level 1
Purchased at: Walgreens
Review for: Soft Beige more...
Like many others said, this smells like paint, but the smell will fade as you apply it on your skin. The coverage of this is full. It’s decent for its price. Doesn’t dry out my skin. But it has given me acne on my forehead.
🥀 s.
New Orleans
48 reviews
Beauty Junkie Expert Level 1
Purchased at: Walmart
It is pretty medium coverage to full coverage as it is buildable. I got this as I heard that it was good from other beauty influencers and decided to give it a try. It is pretty creamy and is easy to blend out.
Audrey W.
Kingsport, TN
41 reviews
Beauty Junkie Expert Level 1
Review for: Rose Ivory more...
It is light weight and great complexion/texture. It kinda smells like paint which was a little odd. Love the applicator stick in the lid. I really like it so far 👍🏻
Mari T.
10 reviews
Review for: Porcelain more...
It would have been 5 stars, the only reason it's not is because i have the lightest shafe which is porcelain and it's still too dark with a yellow undertone. I wish they had a porcelain with pink undertones. Other than that this foundation is AHHHmazing.
Mary-Katherine S.
167 reviews
Beauty Junkie Expert Level 3
Purchased at: ULTA
Review for: Porcelain more...
This product is beautiful and cheap, but I hate the packaging and the smell. If you can look past that, it has a nice medium coverage that is buildable and a semi matte finish. It lasts all day on me if I set it, and doesn’t fade! I would definitely repurchase for the price
jasmine c.
22 reviews
Purchased at: Amazon
Review for: Other more...
I got mine in desert beige when I was more tan Now its kinda darkish but it's such a good drugstore foundation and really cheap too its medium coverage lasts for about 18 hours has a semi matte finish love this foundation already going on my 3 bottle 😍😘😘
Bethany R.
14 reviews
Review for: Other more...
This foundation is one of my favorites, it gives a great amount of coverage. I find that you can build up the coverage but a little can go a long way. Some cons about it would be the smell, it does smell a bit like paint thinner but other than that it’s a great foundation and I always see myself buying it.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Chelsea D.
143 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

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