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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,389 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8389)
Q&A (456)
Media (1673)
cielo A.
Mazatlan, Sinaloa
23 reviews
Beauty Junkie Expert Level 3
This is an amazing cheap foundation that can easily pass for a high end product. It feels great, photographs amazing and gives a very beautiful finish to the skin without making it look cakey or dry! This is not full coverage but really looks like beautiful enhanced skin.
Darya A.
155 reviews
Beauty Junkie Expert Level 3
Review for: Soft Beige more...
This foundation has an amazing price. It’s a matte finish and last all day. I personally don’t use this foundation alone I like to mix it with other foundations to get my perfect shade. I don’t usually reach for this foundation but I do recommend this if your on a budget.
Kat G.
195 reviews
Beauty Junkie Expert Level 3
Review for: Shell Ivory more...
I recently got this foundation and have to say, I’m very impressed. It’s blends out really nicely and sits beautifully on the skin. I love that it doesn’t stick to my dry spots or separated on my oily t-zone. This is the best drugstore foundation I’ve ever tried! I did take off 1 star because I can’t stand the smell of it. But the smell does go away after a minute once it’s dries down on your skin.
Tiffany J.
Halifax, NS
14 reviews
Beauty Junkie Expert Level 4
Review for: Buff Bisque more...
This is my second favorite foundation, behind double wear. I have oily skin, and very large pores. This lasts all day, through work and workouts! I'll start to get oily around my nose at the 7 hour mark, but that's too be expected. I personally love the paint smell lol
Sarah H.
359 reviews
Beauty Junkie Expert Level 2
Review for: Porcelain, Nude Ivory more...
Hello,  I love this product, I love all the products of this
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Gab L.
St, WV
53 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory more...
I was surprised by how high the quality of this product was for the price point! It went on really well and blended out nice! It was a little runny so you need to blend quick if you’re applying directly on your skin! Over it’s pretty long lasting throughout the day
Julia🤘🏾⁶𓅓 G.
55 reviews
Beauty Junkie Expert Level 1
Review for: Porcelain more...
This foundation is very runny and does not look good on my skin. I have dry/sensitive skin and it emphasizes some blemishes on my skin. I mix it with the Milani Conceal + Perfect 2-In-1 Foundation and it works well for my skin when I do that.
Liliana V.
8 reviews
My all time favourite foundation is made by Revlon. Due to the fact that my shade wasn't available in the Revlon products, I decided to give these a try. The shade was a match, it's liquid and really pleasant to wear. Gives a medium coverage, which was exactly what I was looking for. Bonus points, it is cruelty free and vegan (as far as I know) and the price is really reasonable.
15 reviews
Review for: Nude Ivory more...
El producto no me gusto tanto como esperaba, si es buena para fotos y no es nada brillosa, pero para mi gusto no me gusto mucho la textura al final queda como muy matte para mi gusto, pero es buena tomando en cuenta su precio muy económico, si saca un apuro.
Rosanne R.
Toronto, ON
53 reviews
Beauty Junkie Expert Level 3
Review for: Shell Ivory more...
I love this foundation and it works especially well for days where you are taking pictures since there’s no white flashback! It has buildable medium coverage and definitely leaves the skin looking fresh and real. The only reason I didn’t give this five stars is because it does have a weird smell which may bother some people. It smells like paint but the smell fades pretty quickly once’s you put it on the skin. If you’re not super sensitive to smells I would definitely recommend!
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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