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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,356 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,870 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8356)
Q&A (454)
Media (1664)
Pamela N.
El Paso, TX
18 reviews
Beauty Junkie Expert Level 1
I love it is my favorite foundation. :) doesn't oxidize on me and it gives a nice finish and great coverage. Lasts a lot even though my skin is oily, I just need to set it with a powder and that's it. Couldn't ask for more considering the price
Saumya S.
Toronto , VA
103 reviews
Beauty Junkie Expert Level 2
Review for: Classic Beige more...
This is everything!!!! Such a great price and what a foundation. A little matte but I love it. Its full coverage and no1 will believe ur wearing a drugstore product- compares well to the huda neauty faux filter foundation in my opinion. Love it
Valentina F.
51 reviews
Beauty Junkie Expert Level 2
Review for: Soft Ivory more...
OMG one of the best drugstore foundation! It doesnt have a lot of coverage but it is realy pretty! Feels like you dont have anything on face and it is easy to blend! I like it one of the best and its cheap you need to try it! Cheap, nice and love it! Get it!
Vicky O.
Ladysmith, KZN
40 reviews
Beauty Junkie Expert Level 1
Review for: Soft Beige more...
I absolutely love Wet N Wild products and this foundation is SO GOOD!!! It lasts really long and it’s easy to build it up to the coverage that you want.
It’s got a bit of a strong smell but I honestly don’t mind a smell if the product is good.
Lisvette B.
San Juan
43 reviews
Beauty Junkie Expert Level 1
Photofocus de wet n wild es mi segunda base favorita, esta base promete que tu piel se vea espectacular bajo cualquier luz, como si tuvieras un filtro pero sin filtro me encantó desde el día que la probé es una base ligera (si pones otra capa se ve igual de natural) la uso en el tono Toffee Pecan tiene un acabado satinado-mate. Muchos dudan de su buena calidad por el precio pero realmente es una base muy buena que ha dejado mucho de que hablar. Se las recomiendo wet n wild Photo Focus Foundation
Azalfa A.
111 reviews
Beauty Junkie Expert Level 4
Review for: Cream Beige more...
It is not my absolute favourite , but still I like it because it does give you light to medium coverage .
Application is quite blendable . It has a little dewy finish which I like it about the most . It does last long till 6- 8 hours if a nice setting spray is used after your makeup ❤️
Konstantina R.
178 reviews
Beauty Junkie Expert Level 2
I love this foundation... .. there isn't difference foundation and skin in the shade.....i have tried a lot of foundations that I adore them and I suggest them.... but This is the only foundation that its shade fits perfect to my skin with me shade...
Nikki C.
Conception Bay South, NL
76 reviews
For the price, this is a definite buy. It's not my favorite product but it gets the job done. The finish is surprisingly decent, with a matte finish. It blends pretty good with a beauty blender too.

This product tends to wear off throughout the day and can smudge, even with powder and setting spray. The scent reminds me of acrylic paint. If you can get past that, go for it. I tend to keep this on hand for more casual make up days when I don't want to use my more expensive foundation.
Madison L.
758 reviews
Beauty Junkie Expert Level 4
Review for: Cream Beige, Golden Beige more...
I have dry skin but i get an oily T-zone in the summer. This foundation is great for people who don’t have super oily skin just a little in the T-zone! I also really liked that it has yellow undertones because i’m a weird skin tone and can never find foundations that have a yellow undertone instead of pink. It makes a great summer foundation because it’s not full coverage!!  it starts to rub off in certain spots like the chin and around the nose. Other than that, a beautiful foundation at a great price!! 
Denis I.
1 review
Review for: Nude Ivory more...
This wet n wild Photo Focus Foundation this is a great medium covering foundation it for combination and oily skin. I really think you guys should try this out! I will definitely Buy this foundation again.!!
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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