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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,386 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8386)
Q&A (456)
Media (1672)
Lady G.
Doral, FL
11 reviews
Beauty Junkie Expert Level 1
Review for: Caramel, Soft Beige more...
Mi nueva base favorita, porque cuenta con características que deberían tener todas las bases, lo más importante: Adiós flashback. Es económica, huele delicioso y no es pesada. Otra característica genial es que puedes mezclarlas para conseguir muchísimos mas tonos y dar con el indicado. Oh... y es de larga duración. Sencillamente mi mejor descubrimiento este año ;)
Nadia S.
5 reviews
Love this product! The best drugstore foundation I’ve used till date! Oh, and the price? Love it. 😍 however if you have dry skin make sure to moisturize your skin and use a good primer before using this foundation. The coverage is amazing and it feels light weight. However I do agree with many, the smell is more chemical like but tbh it doesn’t really bother me.
Hilary M.
Stephenville Crossing, NL
64 reviews
Beauty Junkie Expert Level 1
Hands down the best foundation over ever used! Just goes on to your skin so nicely it's sits on the skin so nicely, I honestly can't think of enough good things to say about this foundation. I recommend it to everyone. I guess the only downsides are that the shade range isn't very and that is not a pretty strong smell but the smell doesn't stay on the skin.
elaine p.
Miami, FL
82 reviews
Beauty Junkie Expert Level 3
Review for: Caramel more...
LOVED IT I was crazy to get one but wasn’t sure, I saw millions of reviews and everybody’s loving it, thankfully I got my skin color matched with the shade “caramel”, one layer is okay you can build it up and still look great, just the foundation don’t have flashbacks, but when you add other things it does a little, I had it on for 6 hours and still looked amazing! For the price is and amazing foundation.

The only thing I didn’t like was the smell, hopefully they change that.
Jessica r.
south shields, south shields
132 reviews
Beauty Junkie Expert Level 4
Review for: Porcelain more...
I'm still trying to figure out this foundation. I really want to like just trying to find the best way to apply it I find on me that it doesn't apply very well with a sponge. Not sure if that's just me but I'll have to try it with a brush to find out. Can't say I'm to fussed on the smell either.
Sofie L.
107 reviews
Beauty Junkie Expert Level 4
Review for: Soft Ivory more...
Not a fan, as i aplyed it to my face it just dryed down when i was blending it out, i then tried doing it partly, you know first the left cheek anf then the chin and so, but it still dryed and looked caky. I did not like this, i would not buy this again because of the issue with the aplying.
Teighlor D.
Kitchener, ON
80 reviews
Beauty Junkie Expert Level 1
This has fast become my new Holy Grail of drugstore foundations. This Blends beautifully has amazing coverage and is very buildable. The shade selection is somewhat lackluster and I definitely think they could improve on expanding the range for women of color. Overall for the price this is a must-have for those of you that like medium to full coverage.
Rachell M.
65 reviews
Beauty Junkie Expert Level 1
This is an excellent foundation for makeup. The applicator is very comfortable to be spatula type. When it is placed on the face, it feels hydrated and it stays well without drying or cracking. With this foundation you will not have to apply powder. It gives you a matte effect. Your photos will be spectacular because it does not let you bounce of brightness. I love it
sulfath a.
10 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory more...
Love this product alot,they are my absolute favorite,i have chosen the shade nude ivory which similar to my skin tone,they are highly and easily blendable,they have good coverage,and very long lasting,i have only problem with their smell which i literally doesn’t like...
Katja M.
Calgary , AB
289 reviews
Beauty Junkie Expert Level 3
The hype is real!
Seriously just as good as every beauty influencer claims. Great coverage, smooth, doesn't grab a hold of your dry spots, and only $8 (cad)?! What?! The only problem (and it's minimal) is the smell. Not a huge fan of the slightly latex paint-like scent but overall this is better than some of the high end foundations i have used.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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