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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,381 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8381)
Q&A (456)
Media (1671)
Claudia M.
West Yorkshire, Leeds
52 reviews
Beauty Junkie Expert Level 2
Review for: Shell Ivory more...
This is a good foundation for very affordable price. It is not as cheap and easily accessible in UK, however you can still find it on ebay or amazon for alright price.

The finish of the foundation is more on the powdery side, sometimes it looks a little bit too drying on me. However, I found a perfect solution for that! I mix this foundation with Maybelline dewy foundation, and that creates the most perfect combination ever!

Overall, this is a long lasting foundation with buildable coverage. Great selection of colours, so everyone should be able to find a match for themselves. I would recommend it to anyone with skin more towards normal.
Andry G.
2 reviews
Ever since I picked up Wet N Wild’s new Photo Focus Concealer, it has become one of my favorites – I’m been using it everyday. Needless to say, I was anxious to get my hands on the new Photo Focus Foundation, especially as it has been very hyped up all over the interwebs and now i can see why . I really love it ❤️/Desde que elegí el nuevo corrector de enfoque fotográfico de Wet N Wild, se ha convertido en uno de mis favoritos: lo he estado usando todos los días. No hace falta decir que estaba ansioso por tener en mis manos la nueva Fundación Photo Focus, especialmente porque ha sido muy exagerada en todas las redes y ahora puedo ver por qué. Realmente me encanta ❤️
Jes H.
London, ON
19 reviews
Beauty Junkie Expert Level 1
Review for: Soft Beige more...
I ADORE THIS! This has quickly become my everyday foundation because of how incredible it is. I have severely oily skin and wearing this I noticed I have to blot significantly less. I can easily go 5 hours without looking oily. The formula is incredible and feels like I have absolutely nothing on my skin which is amazing considering the great coverage you get. Also, this foundation layers beautifully. I have some acne scarring on my cheeks and put a little more foundation in that area and I never look caked with this product. Will definitely be repurchasing again and again and again! EDIT: this foundation does have a strange acrylic paint/ripe bananas scent but honestly with the way this performs I couldn't care less lol!
Za'a S.
48 reviews
Beauty Junkie Expert Level 1
Review for: WW369C_3 more...
Es una base super ligera y cremosa. Retrata muy bien ante camara, visiblemente oculta en su mayoria los poros. Es economica y lo consigues en supermercados y tiendas exclusivas. Difumina muy bien, aunque me gustaria que manejaran para pieles mixtas a grasas, ya que pasadas las horas se ve el rostro o almenos la zona T con grasa. Claro, que este es dependiente del tipo de piel de cada persona.
Dayana L.
Miami, FL
42 reviews
Beauty Junkie Expert Level 2
Review for: Soft Beige, Nude Ivory more...

It seems to me that it is a base of light application, quite liquid, I feel that I have better coverage if I apply it with a brush than with a sponge. The coverage is medium, I love the bases that leave my skin without a speck. My problem is the pores, the probe without a primer and in spite of that it conceals the pores quite well, it does not bring them out. For the price it seems accessible to me and that you get in pharmacies not all the tones but you can follow up to achieve the tone you want. I do not like the packaging to be made of glass, I have to be careful so that it does not fall out, I do not like the spatula it brings. I leave a natural finish my skin is greasy it does not leave my skin matte but the finish is decent. The duration is 4 hours without shining. Dimension the probe thanks a friend who is makeup artist and I lend it to use it.
Ouiame M.
Larache, Larache
107 reviews
Beauty Junkie Expert Level 2
Review for: Soft Beige more...
and I will be sohappy to review your products in my account  and share it with myfollowers 
send you this message for make a collaborationwith you  I'd like to 
promote it on My social medias
ceira S.
Calgary Alberta
24 reviews
Beauty Junkie Expert Level 1
This is my all-time favorite drugstore foundation it leaves my skin looking fresh it's not too drying it has a really good coverage to it and it's really affordable which I really love and I love the applicator on it because you don't have to like pour it out on your hand or like squeeze it out it had comes with like a brush applicator so you can pick the amount of product you want
Katie M.
28 reviews
Beauty Junkie Expert Level 1
Review for: Soft Ivory more...
Definitely my favourite foundation going!!i brought it at my local pharmacy, it’s so good compared to the collection foundation is so affordable and you really are getting such a good deal with the formula and the finish is gorgeous it’s so natural wet n wild Photo Focus Foundation
Lady G.
Doral, FL
11 reviews
Beauty Junkie Expert Level 1
Review for: Caramel, Soft Beige more...
Mi nueva base favorita, porque cuenta con características que deberían tener todas las bases, lo más importante: Adiós flashback. Es económica, huele delicioso y no es pesada. Otra característica genial es que puedes mezclarlas para conseguir muchísimos mas tonos y dar con el indicado. Oh... y es de larga duración. Sencillamente mi mejor descubrimiento este año ;)
Nadia S.
5 reviews
Love this product! The best drugstore foundation I’ve used till date! Oh, and the price? Love it. 😍 however if you have dry skin make sure to moisturize your skin and use a good primer before using this foundation. The coverage is amazing and it feels light weight. However I do agree with many, the smell is more chemical like but tbh it doesn’t really bother me.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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