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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,369 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,871 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8369)
Q&A (455)
Media (1670)
Brooklyn H.
Welland, ON
2 reviews
Beauty Junkie Expert Level 1
Review for: Porcelain more...
With this product you are getting so much MORE than what you pay for. I have had foundations 50 times as expensive (I paid $9.03 on Amazon, but I've seen it sold for less) that have performed very similarly. When I first heard a lot of social media influencers speaking highly of it I thought it was going to be another too good to be true situation.. I was pleasantly surprised, as it was everything I had been led to believe it would be. The only "complaint" is that they do not go any fairer, but many companies do not. My best match so far may be 0.5 Urban Decay Naked. 

-The formula is quite wet, and dries fairly quickly. 
-Medium/Full coverage 
-Light Scent, kind of weird
-Applicator:  I like it because it's like a spatula and you can scrape the edges when low on product, however I prefer a pump to deter contamination.
Dhanna F.
Miami, FL
130 reviews
Beauty Junkie Expert Level 3
Review for: Nude Ivory more...
I bought this foundation because all of the amazing reviews, I always get exited when I see a drugstore foundation that is good, this foundation for me is similar to the  Revlon Colorstay MakeUp SoftFlex Combination Oily Skin the smell and everything and that one is a fav of mine for so many years, well I thinks this Photofocus is better because is more lightweight, and don't get so much into my fine lines, thats is great! the coverage I think is medium to full, and you can build it up without problem, I bought mine a shade too light but I mixed in with the  MAKE UP FOR EVER HD High Definition Foundation and did not break or anything like that. Really longlasting, I recommend it alot. 
Sarasuati D.
83 reviews
Beauty Junkie Expert Level 2
Review for: Caramel more...
This foundation blends really well, it goes up to medium coverage. The packaging says it will help with fashback but when you set it with other powders it does flashes back in the area. Also I wish they added some perfume to the formula but other than that i like it to be so cheap
Lana🦄 l.
6 reviews
Review for: Nude Ivory more...
I can describe this foundation in few words...
It is lightweight and longlasting. I have normal skin and it works perfect for me. Coverage is medium and it looks so flawless at the skin. I would buy this foundation again and I totally recommend this.🌸 wet n wild Photo Focus Foundation
Reem O.
Beirut, Dahye
84 reviews
Beauty Junkie Expert Level 2
Review for: Mahogany, Golden Beige, Porcelain, Classic Beige, Nude Ivory, Toffee, Shell Ivory, Caramel, Rose Ivory, Cream Beige, Cocoa, Espresso, Buff Bisque, Mocha, Soft Beige, Peach Natural, Amber Beige, Bronze Beige more...
I finally had a chance to order this foundation. I bought it online and selected a shade that matched really well. This foundation didn't oxidate on me. I applied with a beauty blender and used a primer and setting spray. This really made it stick to my face. It wears really well even in heat. I have freckles so I like medium to full coverage foundations. This is buildable coverage and it did a great job covering my freckles. I highly recommend this foundation! Bottom line is, I would recommend this 100%.
Shalimar A.
Sharjah , UAE
71 reviews
Beauty Junkie Expert Level 2
Review for: Buff Bisque more...
I am never so much in love with this foundation. Pros it is affordable high coverage creamy consistency which i love does not give a flash back when taking a flash cam and blends evenly onto the skin it does cake when top it with any translucent powder wear time is outstanding in my opinion did not breakdown on me. Cons is that it has not have a pump, for hygienic purposes of course using a paddle applicator will introduce germs or bacteria into the product so that's the only down side that i don't like about. I would still highly recommend this to anyone whose looking for a good quality foundation and does not break the bank.
Areeba H.
Al Khobar, Eastern
44 reviews
Beauty Junkie Expert Level 2
Review for: Nude Ivory more...
I saw this product in the whites pharmacy and had purchased it instantly because everyone raves about this product.

For the price the quality is amazing. It has a medium coverage and it sticks to your dry patches weather you use a beauty blender or a foundation brush. The work drawback about this product is the smell (smells like chemical). 

Overall, the product is amazing and i will be using this product but would not purchase it again..
Yamilys P.
4 reviews
Review for: Bronze Beige more...
The most that I've loved about this base is that its application is simple and you do not need to use a lot of product, at least in my case. The coverage is very good for the price of the product and my face is not so greasy.
Claudia M.
West Yorkshire, Leeds
52 reviews
Beauty Junkie Expert Level 2
Review for: Shell Ivory more...
This is a good foundation for very affordable price. It is not as cheap and easily accessible in UK, however you can still find it on ebay or amazon for alright price.

The finish of the foundation is more on the powdery side, sometimes it looks a little bit too drying on me. However, I found a perfect solution for that! I mix this foundation with Maybelline dewy foundation, and that creates the most perfect combination ever!

Overall, this is a long lasting foundation with buildable coverage. Great selection of colours, so everyone should be able to find a match for themselves. I would recommend it to anyone with skin more towards normal.
Andry G.
2 reviews
Ever since I picked up Wet N Wild’s new Photo Focus Concealer, it has become one of my favorites – I’m been using it everyday. Needless to say, I was anxious to get my hands on the new Photo Focus Foundation, especially as it has been very hyped up all over the interwebs and now i can see why . I really love it ❤️/Desde que elegí el nuevo corrector de enfoque fotográfico de Wet N Wild, se ha convertido en uno de mis favoritos: lo he estado usando todos los días. No hace falta decir que estaba ansioso por tener en mis manos la nueva Fundación Photo Focus, especialmente porque ha sido muy exagerada en todas las redes y ahora puedo ver por qué. Realmente me encanta ❤️
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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