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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,393 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,876 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8393)
Q&A (457)
Media (1673)
Alexandria S.
15 reviews
Honestly this foundation smells like paint thinner or tequila. Once it’s on it doesn’t smell but straight out of the bottle is kind of harsh. Good coverage!
Caitlin P.
United States
54 reviews
Beauty Junkie Expert Level 2
Review for: Soft Beige more...
This is my favorite foundation. It isn’t too heavy and provides just enough coverage that I need. It is extremely easy to apply the formula is so smooth and blend able. As a person with oily skin it works pretty good my only issue is that if you put too much on it gets greasy. So I like to use it lightly. Overall I would buy again
Mona S.
Al Wukair, Wakra
29 reviews
Beauty Junkie Expert Level 1
Review for: Bronze Beige more...
I had picked the shade Bronze Beige which is for medium tan people with warm skin tones. It suits me perfectly.. Now coming to the coverage. It works just perfectly and you can also build the coverage as you want. It does what it claims and does not leave the white cast at all. This products hides my acne spots well. I dont have some major skin issues so for me this is a big thumbs up! The foundation has a thin consistency and it is easy to work with. It blends easily even with the hands. It gives me a flawless base without giving a cakey and heavy feeling. I wore it for around 6 hours. It neither oxidized nor became patchy. It did not crease at all near the eyes also. Yay!! The finish is matte and dewy both so I will call it satiny matte.It suited my combination/sensitive skin quite well. It did not break out at all which means it did not clogged my pores. Hurray!!!!It gave me a flawless look and my face was white cast free even with flash photography.It really does what it claims and beyond. So if you need the flawless looks that you think high end foundations give you should definitely try this one.
It comes in a normal square glass bottle. The black cap sits tight on the bottle making it easy to carry without spillage. The cap has a wand attached with a flat plastic tip. I use it to apply foundation directly on my face. But you need to wipe it off before putting it back in bottle to avoid any kind of infections.
aaliyah g.
Stratton, Bude
71 reviews
Beauty Junkie Expert Level 2
Review for: Porcelain more...
I purchased this foundation using the shade finder from Wet N Wild’s website. Interestingly, the shade I was looking for wasn’t available in any of the stores around me, but I did find it at a Walmart while on vacation in Florida. Before my face got a bit sunburned, it was the perfect shade! (Still matches my neck, at least!) Comparing this to my other foundations of different brands (also drugstore), it does take some time to fully dry/set. When I apply powder right away to set, it can still feel kind of tacky, so I end up applying probably too much powder. But eventually when it dries, it’s very soft feeling with the Photo Focus powder. It seems to have a tiny bit more coverage than my other foundations (covers my redness just a bit more), and seems to last fine on me, with/without primer but with a setting spray (I work full-time, inside an air-conditioned building). It does smell like paint, though, and the spatula is weird; I would’ve preferred a doe-foot. But all-in-all, this seems like a very good foundation, especially for the price. The shade range, in my opinion, is way better than the average drugstore foundation, many of which only have 4-10. Seems great to me. Of course, there’s always room for improvement, and not just with foundation shade ranges.
Ashleigh H.
Cape Town
18 reviews
Beauty Junkie Expert Level 1
Review for: Other more...
I LOVE this foundation and I don't love many. *I bought the Soft Ivory shade*
As an acne and rosacea sufferer, I've tried every foundation under the sun and honestly, none compare to how good this feels on my skin. It's light, blends so well with my beauty blender and has a lovely skin feel and look finish. 

I really wish it had a pump applicator instead of the little spatula thing but I found that after a couple goes I was able to get the right amount on my blender and blissfully tap away on my skin. It also pairs amazingly well with its concealer from the same range which was my first and favourite purchase from Wet n Wild.

I find it lasts really well throughout the day but I don't expect my makeup to last over 12hrs, nor am I looking for that level of gunk on my sensitive face. I do set my concealer with a bit of powder from LA Girl and a spritz of Essence fixing spray all over and I feel good to go for the day without touchups. If I'm having a problematic day with redness that burns through which is just a rosacea treat (sighs), then I will touch up with some concealer in that area or drink a ton of water, whichever is closer. But burn through is something I've had with all foundations, least of all with this one, it feels much lighter and gentler on my sensitive skin. 

I also love any foundation that looks like skin and doesn't cake or wear away in patches which I feel this one doesn't! I keep trying to catch glimpses of myself in any shiny surface which I've never cared for in the past, I'm just in love with how my skin looks now!

As a cruelty-free makeup user, WW is by far my favourite! 

Also, I totally recommend trying the Oil Cleansing Method, it has been a life and skin changing find!!!
108 reviews
Beauty Junkie Expert Level 3
Review for: Golden Beige, Classic Beige more...
This foundation comes in glass bottle with flat applicator attached to cap. This applicator is new to any foundation packaging and i think it is quite convenient for better application. Foundations with or without pump can be troublesome some time for handling the amount required. You can either apply the product with this applicator on your hand and use any brush or other tool to spread on face or use it directly on your face and spread with any face tool. The formula have a little paint smell which fades after application.

The formula have good consistency not very thick or very runny but moderate which is easy to apply and spread. The blending is easy with both hands and brush and it quickly absorbs into the skin but it does cling to very dry patches so it is better to properly moisturize your skin but for oily skin this foundation works great. It provides medium coverage which is build able to more coverage considering its very good pigmentation. For the same reason little amount is needed to cover whole face. However for very dark circles and other dark spots or blemishes you still need concealer to get flawless coverage. To pair with this foundation you can pick Wet n Wild photo finish concealer from this range as well.

This foundation does not provides flat matte finish instead it gives natural semi matte finish. You can pair it with any setting powder to get matte finish but the finish looks very natural without any powder. The lasting power is quite good and it does stay for 4 to 5 hours in current weather. How it will perform in extreme humid weather is yet to be seen and i will update it for any changes. So far we have not encounter any breakouts or pore clogging on dry and combination skin.

The shade i picked soft beige which is mentioned suitable for fair-medium skin tone. This shade is light with warm undertones and is perfectly matched to my skin. I spread it with spatula or fingers and blend it with Wet n wild flat top brush which i am loving so far. The shade range is quite amazing and you can find cool and warm tones easily in light to dark shades. 

Overall this foundation is working great for all skin like dry, combination and oily. For dry skin moisturizer is needed thought. With medium coverage, easy blending and natural finish, this foundation is ideal for day time and as it claims there is not white cast with flash photos as well. For very oily skin i think this foundation can work good with setting powder and good primer.
Reem A.
6 reviews
Review for: Classic Beige, Amber Beige, Bronze Beige more...
مفضلاتي من ماركة wet and wild
اول شي بقول ليش عاجبني هالبراند ؟ لانهم م يختبرونها على الحيوانات وعشان اسعارهم رخيصه ومنتجاتهم امنه وبسعر في متناول الجميع وجودة عاليه
الكونسيلر تغطيته عاليه ودرجات كثيره
ارواجهم ما تشقق الشفايف وسعرهم حلوه مره
My favorites are wet and wild brand
The first thing to say Leish Ivory Halperand? Because they are tested on animals and their prices are cheap and their products safe and affordable and high quality
The receiver has high coverage and lots of grades
Their desire to break the lips and their price once againwet n wild MegaLast Liquid Lip Colorwet n wild Photo Focus Foundationwet n wild Naked Protest Velvet Matte Lip Colorwet n wild MegaSlicks Lip Balm Stain
mariam m.
14 reviews
Review for: Golden Beige, Buff Bisque, Bronze Beige more...
'm the colour classic beige
I honestly think this is one of the best drugstore foundation formula.
really smoothly and beautifully, it was so easy to blend. 😻 I used
real techniques face brush and real techniques beauty sponge.
It not tacky, and it does takes a while to dry off. It has satin matte finish which I really like. Not drying at all.
only disadvantage for me was, the shade selection is limited, this
particularly one is a shade darker than my skin tone which is a hassle
for me that I have to mix it with a lighter shade to get my correct
shade. Another disadvantage was after the foundation set, it oxidized
and appear to be a shade darker. My recommendation is, buy a shade for
two lighter to have a perfect match. Overall, I think the price is
reasonable for a drugstore foundation 👍🏻 Rating :7/10 Wet N Wild Photo Focus™ Foundation
Haylie R.
48 reviews
Beauty Junkie Expert Level 2
Review for: Buff Bisque, Soft Ivory more...
I’ve tried a lot of foundations from high end to drug store and much to my surprise this is my true holy grail foundation for my oily, combination skin. With the right powder, concealer, primer and setting spray this foundation easily lasts me 8+ hours with only like maybe one touch up/blot in that time frame. People say it smells like paint thinner and I don’t think it smells that bad, I don’t notice it I guess since I’ve been using it for a long time. These two colours mixed together is a great shade for me! It offers medium-full buildable coverage and looks so beautiful on the skin with a matte finish. Highly recommend for people with my skin type! wet n wild Photo Focus Foundation
Emily W.
Kingston, ON
49 reviews
Beauty Junkie Expert Level 1
Review for: Porcelain more...
I have to say, this foundation definitely met my high expectations. The colour payoff is fabulous as you need so little to get good coverage!

I used almost a whole bottle and loved it, but my one qualm with it is that it doesn’t seem to agree with setting powders easily. I have oily skin and I have to set at least my forehead and around my nose and I found it REALLY made this foundation collect and slip around. If I didn’t set it, it would be super greasy but would stick well! I tried three different setting powders with no success.

If you have combo/oily skin, definitely consider how much you need to powder before trying this foundation!
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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