wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

see more...

Top Questions See all 1,997 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8,852)
Q&A (501)
Media (1780)
Haley S.
las vegas
174 reviews
Beauty Junkie Expert Level 3
Review for: Shell Ivory more...
This lives up to the hype. So easy to blend looks so natural. Wet n wild really has stepped their game up. It’s a little oily so probably not for everyone but this applies great with a beauty blender or brush.
Sandy P.
Chicago, IL
22 reviews
Review for: Golden Beige more...
Super affordable and makes my skin look flawless! I do like the applicator it comes with to put on my brush. The finish is not too matte but gives that perfect look. I would recommend it - in fact I usually get asked what foundation I am wearing.
Danica D.
13 reviews
This product is really great especially for its price that is affordable and has a really good coverage. I’ve been using this foundation for the last few months and just ran out. I would totally buy it again!
Nikki M.
Georgetown , KY
12 reviews
This foundation is crazy affordable. It is a great budget option because it has a nice coverage and lasts a long time on the skin. The smell is a negative but I can overlook it. I like the spatula applicator.
Chasity R.
Oak Ridge, TN
156 reviews
Beauty Junkie Expert Level 3
It’s got a good coverage with a very pretty finish. It gets the job done and looks decent all day. Probably the biggest bang for you buck, but I don’t use this every day. The applicator isn’t my favorite tho.
Kelly K.
7 reviews
Purchased at: Walmart
Review for: Classic Beige more...
I absolutely love this foundation. Not oily at all, It feels extremely light when it’s on your face, and it’s super easy to blend. And not to mention, it’s affordable! I have really bad scarring from acne, so it doesn’t cover that very well, but the coverage does seem pretty good other than that. I also love the applicator thing, that is attached to the cap! Super convenient. Would absolutely purchase again.
Sarah O.
265 reviews
Beauty Junkie Expert Level 3
Review for: Buff Bisque more...
I really like this foundation! It’s a very long-lasting, full coverage, yet not too thick to work with and not too cakey. Unbeatable price! The smell is like acrylic paints 😂 but it’s overall a great foundation.
Kara Beth H.
84 reviews
Beauty Junkie Expert Level 2
Have to brag on my favorite drug store foundation. Wet n wild hit it out of the park. This foundation is long wearing, comfortable on the skin, doesn’t cake, affordable, and great for oily skin types. It does have an odd smell to it in the bottle but doesn’t smell once on the face. Highly recommend at such a great price!
Ashlie L.
42 reviews
Beauty Junkie Expert Level 2
Purchased at: Walmart
Review for: Cream Beige more...
I’ve heard good and bad things about this product. I bought it the other day to give it a try. I’ve always loved Wet & wild products and never had a disappointment. This foundation blended very easily I didn’t even have to add additional powder.. which is a plus for me. The only thing I don’t like about it, is it smells like a paint brush. Other then that great product! & only $6!!!
Trina Marie C.
Long Beach CA
12 reviews
I like this foundation first of all the price is cheap, medium coverage good for everyday, lightweight. I wish it has a pump instead of the applicator because for me that is unsanitary putting it back inside.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Chelsea D.
143 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

Sign up to join our community!

Influenster Cashback
We recorded your visit.
wet n wild Photo Focus Foundation

ULTA was opened in another window. If you made a purchase Cash Back will be automatically added to your Ebates account tomorrow.

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.