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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,393 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,876 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8393)
Q&A (457)
Media (1673)
Tanaya w.
3 reviews
Great coverage, looks smooth on my skin. I love the variety they have in shades. I use a brush to apply it and it goes on so easy. My only issue is because of my oily skin, it doesn't last as long as I like.
Casey A.
81 reviews
Beauty Junkie Expert Level 2
A $4.99 foundation that you cannot beat. Full coverage and easy to work with. Only drawback is it smells AWFUL, like paint. If you can ignore that, then a great buy
Jaleesah S.
Albuquerque, NM
70 reviews
Beauty Junkie Expert Level 2
Review for: Soft Beige more...
I absolutely love this foundation! I have not used a drugstore brand in 15yrs I disliked them but I wanted to see if it's really worth the hype yes it is! I have oily skin & it stays on really well.
April N.
303 reviews
Beauty Junkie Expert Level 5
Review for: Porcelain, Shell Ivory more...
I have a love-hate relationship with this foundation. I wanted to love it as much as other people, but I just didn’t. First off, the foundation has a very strong chemical smell, like paint or paint thinner. Which makes it unpleasant to apply. After I applied it, it looked cakey both with and without primer, it almost accentuated my pores and made them look like craters! I have been trying really hard to make this foundation work, but I just don’t think it is a good fit for me. I wish it was because it is so budget friendly and it is from an amazing brand.
Lucy K.
23 reviews
Beauty Junkie Expert Level 1
Review for: Other more...
First of all the price point is pretty great and it lasts a long time. It comes with a little spatula built into the lid and it’s super easy to apply and blend. I love the matte finish and how it doesn’t cover up my freckles. My only complaint is that it smells a bit strange but I really really like this product!
Valeria M.
san antono
51 reviews
Beauty Junkie Expert Level 1
Review for: Golden Beige more...
I did not like this because of the smell it’s smells like paint that’s why I would not use it again
Zandra C.
Jonesboro, GA
113 reviews
Beauty Junkie Expert Level 2
The wet n wild photo focus foundation is pretty good foundation for a drug store product. I paid $4.99. It stayed matte my entire workday.
hayley c.
Elsmere, KY
18 reviews
Beauty Junkie Expert Level 3
Review for: Porcelain more...
Honestly this is one of my least favorite foundations. I have dry skin and one hour into my day I looked like a greasy hot mess? It smells horrible and it does not perform for me. It’s too thick and doesn’t really blend.
Allison R.
United States
84 reviews
Beauty Junkie Expert Level 2
It smells like a can of paint that's been sitting in your basement for 8 years and you just found it shoved in a corner down there. It's heavy, thick, chalky and gross.
Kathryn B.
32 reviews
Beauty Junkie Expert Level 1
This foundation is such a great value! The smell is a little off putting but it goes away very quickly. The coverage is medium but buildable. It still looks great after a full day.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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