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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,387 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8387)
Q&A (456)
Media (1672)
Averie L.
46 reviews
Beauty Junkie Expert Level 1
Review for: Soft Beige more...
This foundation is super great for people who are just starting out in foundation or people who have worn foundation for a while. Easy to apply. But a little hard to blend because it dries a little quick. It leaves a soft look to the face without enhancing pores. Great for oily or dry skin!wet n wild Photo Focus Foundation
Madeline J.
42 reviews
Beauty Junkie Expert Level 1
Review for: WW369C_3 more...
I like this product it is medium to full coverage, but the SMELL is TERRIBLE! It smells like paint. I wish they would fix it.
Angelica L.
Mcallen, TX
34 reviews
Beauty Junkie Expert Level 1
Review for: Golden Beige more...
I love this foundation! It has really great coverage at an affordable price, it gets the job done for a mild to oily face and has no oxidation, it works great with dry to medium oily skin and would highly recommend it to all!
Marley W.
46 reviews
Beauty Junkie Expert Level 1
One of my favorite cheap foundations! It does have a slight chemical smell but it goes away. This covers flawlessly!
Leticia Z.
62 reviews
Beauty Junkie Expert Level 1
Review for: Soft Beige more...
I love how light the foundation felt and how easy it was for me to find an exact match. I have dry skin and many foundations make my skin look patchy, but this formula didn’t. I personally will continue to buy this formula as I’ll be needing one now that I’m a shade or two darker during the summer
Emily D.
42 reviews
Beauty Junkie Expert Level 1
Review for: Caramel more...
Surprisingly disappointed in this foundation. I heard a lot of good things which led me to buy it but it fell flat. Left my skin looking greasy and shiny and got blotchy throughout the day. Coverage was pretty good. Smell is unpleasant.
Aubrey L.
Parkersburg , WV
46 reviews
Beauty Junkie Expert Level 1
Review for: Rose Ivory more...
i LOVE this foundation. it’s extremely affordable, gives medium coverage and lasts all day. i do use a moisturizing primer under my foundation because during the winter months my skin is dryer than usual and it does dry my face out a bit sometimes
Tawnya L.
La Grande, OR
132 reviews
Beauty Junkie Expert Level 2
Review for: Golden Beige more...
Overall this is a great product for the price point. It color matches well and applies with excellent coverage, especially when paired with a pore filler primer. The smell is like paint tho...so not my fav.
Alexa P.
73 reviews
Beauty Junkie Expert Level 2
Review for: Shell Ivory more...
Great price. Great coverage. And looks wonderful on the skin. It just has nasty smell but once you blend it in you can’t smell it anymore. It lasts on my skin all day and I will buy it again because it’s just that good
Kathryn B.
32 reviews
Beauty Junkie Expert Level 1
This foundation is such a great value! The smell is a little off putting but it goes away very quickly. The coverage is medium but buildable. It still looks great after a full day.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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