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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,373 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,873 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8373)
Q&A (457)
Media (1670)
Lenah B.
123 reviews
Beauty Junkie Expert Level 2
Review for: Classic Beige more...
I really like this foundation. It has great coverage and lasts a decent amount of time. It does break apart after a while though and it smells like paint but it’s a pretty finish.
Averie L.
46 reviews
Beauty Junkie Expert Level 1
Review for: Soft Beige more...
This foundation is super great for people who are just starting out in foundation or people who have worn foundation for a while. Easy to apply. But a little hard to blend because it dries a little quick. It leaves a soft look to the face without enhancing pores. Great for oily or dry skin!wet n wild Photo Focus Foundation
Dana R.
Howell, NJ
11 reviews
Beauty Junkie Expert Level 1
Review for: Buff Bisque more...
After seeing so many reviews about this foundation,  I knew I had to try it.  From the first time I applied it, I knew that I would love it.  I really do like the spatula applicator.  The finish is the perfect satin matte but still natural.  The coverage is buildable without looking cakey.  I can wear this for 12 hours and it still looks great. 
maria l.
4 reviews
The way it feels on the skin is great. The only thing i didn't like was the smell. But other than that i would recommend.
Kitty M.
4 reviews
Review for: Porcelain more...
This foundation is amazing for the price point. It has a natural satin finish and lasts pretty long (I would say about 8 hrs before oil starting poking thru). It can exaggerate my pores in the corners of my nose, but not on any other part of my face. The smell is kinda harsh at first but eventually you don’t even smell it. I would recommend everyone to try this foundation, because even if it doesn’t work out you’ve only lost $6. Overall, a great drugstore foundation that I will def repurchase.
Courtney H.
192 reviews
Beauty Junkie Expert Level 5
Review for: Nude Ivory more...
I like this! I’m not in love with it but it is pretty. It’s very lightweight you can barley feel it. I would say it’s a satin matte not to much but definitely not dewy. Long lasting as well! I would recommend it, but I wouldn’t apply it with a brush.. only a sponge. Good foundation especially for the price!
Angelica L.
Mcallen, TX
34 reviews
Beauty Junkie Expert Level 1
Review for: Golden Beige more...
I love this foundation! It has really great coverage at an affordable price, it gets the job done for a mild to oily face and has no oxidation, it works great with dry to medium oily skin and would highly recommend it to all!
McCaylee P.
Wilmington, OH
45 reviews
Review for: Porcelain more...
I have to mix two different shades of this foundation because there isn't one exact shade that's great for me. The applicator makes it super easy to apply. I would say it has a light to medium coverage and isn't super buildable. I think I will purchase again though.
Adrianna G.
15 reviews
Review for: Cocoa more...
I absolutely love this foundation, especially with it being so cheap. I love the full coverage and overall texture. It is long lasting but the only problem I have had is the smell of the product. It tends to smell like paint.
Casey A.
81 reviews
Beauty Junkie Expert Level 2
A $4.99 foundation that you cannot beat. Full coverage and easy to work with. Only drawback is it smells AWFUL, like paint. If you can ignore that, then a great buy
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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