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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,375 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8375)
Q&A (456)
Media (1670)
Alexis C.
Vallejo, CA
154 reviews
Beauty Junkie Expert Level 3
Review for: Nude Ivory more...
If you can overlook the fact that this foundation literally smells like house paint, then go buy it now! This is under six bucks at the drugstore, yet comes in a glass bottle with a pump.  More importantly, it's a fantastic foundation.  It gives medium-high coverage, and has a beautiful finish.  It's also aptly named, because it photographs very well.  It's a great line from Wet & Wild.
Solstice P.
64 reviews
Beauty Junkie Expert Level 2
Review for: Other more...
The coverage is nice but the product itself is weird. The smell is very strong and similar to that of paint, which is hard to look past. It’s not very buildable, but doesn’t need to be because the coverage is nice.
Sandy P.
14 reviews
Review for: Golden Beige more...
Super affordable and makes my skin look flawless! I do like the applicator it comes with to put on my brush. The finish is not too matte but gives that perfect look. I would recommend it - in fact I usually get asked what foundation I am wearing.
Adilen L.
133 reviews
Beauty Junkie Expert Level 2
Review for: Nude Ivory more...
i’m not one to buy lots of foundations, i usually just use primer or bb cream but i have to say out of the few i’ve tried this one feels like you have absolutely NOTHING on, super lightweight with great coverage.
Hailey C.
Cambridge, MN
20 reviews
Beauty Junkie Expert Level 1
Review for: Shell Ivory more...
This foundation is amazing for the price. It makes my skin look great and dewy even on top of my combination skin with a lot of texture. It may smell awful but it’s totally worth the 30 seconds of smelling it.
Haley S.
las vegas
174 reviews
Beauty Junkie Expert Level 3
Review for: Shell Ivory more...
This lives up to the hype. So easy to blend looks so natural. Wet n wild really has stepped their game up. It’s a little oily so probably not for everyone but this applies great with a beauty blender or brush.
Grace B.
Tempe, AZ
49 reviews
Beauty Junkie Expert Level 1
Review for: Golden Beige more...
This was a great color match for me. I have very yellow skin. But it made my skin feel itchy. I would not recommend this if you have sensitive skin. It smells like paint, which kind of worries me, and I'm not sure which product in there makes it smell that way. The coverage was pretty good and the finish was a really nice matte. I feel like it's probably a really good foundation, but it just doesn't work for my sensitive skin.
Nargiza I.
Congers, NY
83 reviews
Beauty Junkie Expert Level 3
For $5.99 the product is amazing. I have combination type skin and it worked well on my face. It stays long period of time before it will start cracking. U don't even have to use powder with it. Extra saving lol. I didn't noticed flashback on pics so far. wet n wild Photo Focus Foundation has full coverage and is easy to apply.
Nikki M.
Georgetown , KY
12 reviews
This foundation is crazy affordable. It is a great budget option because it has a nice coverage and lasts a long time on the skin. The smell is a negative but I can overlook it. I like the spatula applicator.
Kara Beth H.
84 reviews
Beauty Junkie Expert Level 2
Have to brag on my favorite drug store foundation. Wet n wild hit it out of the park. This foundation is long wearing, comfortable on the skin, doesn’t cake, affordable, and great for oily skin types. It does have an odd smell to it in the bottle but doesn’t smell once on the face. Highly recommend at such a great price!
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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