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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,393 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,876 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8393)
Q&A (457)
Media (1674)
Jennifer B.
67 reviews
Beauty Junkie Expert Level 1
My favorite drugstore foundation. Full coverage, affordable, no photo flashback. Best one I’ve used!
Bethany L.
Riverside , RI
42 reviews
Beauty Junkie Expert Level 4
Great drugstore foundation. Full coverage. Not greasy. It doesn't have the best scent but def a fav.
Nicole P.
151 reviews
Beauty Junkie Expert Level 5
I'll start by saying this is a fantastic product! I love it for several reasons, 1) you can't bet the price, it's so cheap 2) this foundation has great coverage 3) I love the applicator 4) there are so many shades to choose from! However, the only reason I didn't give it 5 stars is because by the end of the day my face looks a little greasy, however that can be fixed with some powder! Great product that I will continue to use!
Yadira👀 C.
1 review
One of my all time favorites foundation. Great coverage. For beginners would really recommend. 10/10.
Jessica R.
39 reviews
Beauty Junkie Expert Level 1
Review for: Soft Ivory more...
This is a medium coverage foundation. I love this foundation. It is cheap, but it works amazingly...
elizabeth s.
84 reviews
Beauty Junkie Expert Level 2
Review for: Nude Ivory, Shell Ivory more...
it’s medium coverage, wears well for all skin types. only flaw is the smell but it usually goes away.
Summer P.
Phyllis , KY
32 reviews
Beauty Junkie Expert Level 1
Love this product! There are multiple shades form which to choose, and the formula is very buildable.
Sandia M.
Ft Lauderdale, FL
127 reviews
Beauty Junkie Expert Level 2
This foundation is great my color is a little red but it’s good especially mixed with something else
Kiley K.
150 reviews
Beauty Junkie Expert Level 3
Review for: Buff Bisque more...
This word just as well as some of the high end foundations I use. It’s a big bottle and a great price
Lexi C.
40 reviews
Beauty Junkie Expert Level 1
Review for: Caramel more...
variety of different shades. possibly THE best drugstore foundation right now! blends beautifully.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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