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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,362 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,870 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8362)
Q&A (454)
Media (1667)
jesse y.
10 reviews
Review for: Soft Beige more...
This foundation is a four out of five! It is a little runny! A little goes a long way. The coverage it provides is moderate—I definitely would not use if I am trying to do super heavy coverage! For the price that you pay, you get a very good product!
Sharon Y.
San Francisco, CA
75 reviews
Beauty Junkie Expert Level 2
Review for: Golden Beige more...
I love how easy it is to apply this foundation and its overall finish. It dries a bit on the dewy but natural side and I really enjoy that. It’s affordable and the undertones really complement my skin. I’ve heard that people think it smells like paint thinner but I personally do not experience that.
Katherine R.
Valdosta, GA
45 reviews
Beauty Junkie Expert Level 4
Hands down my favorite foundation. Coverage is amazing and buildable. The price could not be any better (less than $5) and it stays put all day in the heat and humidity. No oxidizing, no splotches, no wearing off.
Claudia R.
6 reviews
Review for: Soft Beige more...
I love how an affordable brand made an affordable foundation that works great. I have been trying drugstore make-up for a long while and never did I come across something this good. I feel they need a bigger selection in shades but over all its great. On me it wears perfect for about 8hrs. I have combo skin type and I get oily in my tzone. Nothing a little blotting can't fix. wet n wild Photo Focus Foundation
Inaara J.
52 reviews
Beauty Junkie Expert Level 1
Review for: Other more...
This foundation is so beautiful on the skin! It’s perfect for any time of the year and I absolutely love the finish! It’s not matte and it’s not dewy, it’s perfectly in between! It stays on for a long time and it works perfectly with other products
Madison S.
Mercer, TN
34 reviews
Beauty Junkie Expert Level 1
The color was great! It went on smooth and is buildable. The only complaint is that, even with primer, when I took my glasses off I had missing foundation where the glasses rubbed my nose and it was very obvious.
Chynna B.
Grove City, OH
15 reviews
Beauty Junkie Expert Level 3
I really love this foundation. My pores are huge so no amount of blur sticks or baby face or porefessional really helps. I can live with how my skin works when I use this foundation and apply with a damp sponge.
Morgan M.
Sault Ste. Marie
20 reviews
Beauty Junkie Expert Level 1
Review for: Porcelain more...
I do love this foundation! The coverage is medium-full but it sits very lightly on the skin which I like. The color was a bit too light for me, granted I am generally in the shade porcelain with most brands, but I found I needed to warm up my skin with bronzer after using it. I also don't care for the scent of this foundation, it reminds me of spray paint which is unfortunate. But for the price, killer outcome! 
Michelle R.
17 reviews
Beauty Junkie Expert Level 1
Review for: Golden Beige more...
This is a good product that I recommend if you need a nice liquid foundation for a low price. The coverage is a good medium coverage range. It’s easy to apply thanks to the spatula wand but it is a little difficult to blend, especially with a brush. To get a good blend I need to use a sponge square or probably a beauty blender.
Devin B.
united States
19 reviews
Beauty Junkie Expert Level 1
Extremely oily. Spotty coverage. Only looks decent with powder foundation over top. It was cheap & that's the only good thing I have to say. It smells gross too. 👎 I really wanted to like it, so I'm pretty bummed
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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