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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,358 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,870 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8358)
Q&A (454)
Media (1665)
Hannah M.
Bluefield, WV
89 reviews
Beauty Junkie Expert Level 2
Review for: Soft Ivory more...
My favorite drugstore foundation! I’ve already gone through 2 bottles! Only downside is the smell when applying.
Christina S.
16 reviews
I know so many people love this foundation, but it's just too much, the coverage is great, but it looks so Camry.
Christina g.
Los Angeles, CA
9 reviews
Full coverage light weight foundation...my face looks flawless after one application I love it its very buildable
Stephanie B.
74 reviews
Beauty Junkie Expert Level 2
Such an affordable product with good coverage! It does take me a few minutes to get over the paint smell though!
Meghan H.
Nampa, ID
62 reviews
Beauty Junkie Expert Level 1
One of the best foundations out there! Also you can't beat the price for 5 bucks! I love the shade range as well.
Cristina H.
Wichita Ks
10 reviews
Love this foundation. It applys on smooth and pretty. I like the spatula it makes it easier to apply on my face.
Daniella H.
816 reviews
This is quickly becoming one of my favorite foundations. It's got a medium coverage and goes on easily. Cheap too
Alyssa B.
Warren, Ohio
20 reviews
Review for: Rose Ivory more...
Such a nice foundation for dry skin! I love the Finnish! Not the biggest fan of the applicator but it’s so nice!
Nanii S.
bronx, NY
18 reviews
Has pretty good coverage, affordable but omg it stinks like terpuntine ughhhh hopefully they will address it soon
Paulina R.
423 reviews
Beauty Junkie Expert Level 3
Review for: Nude Ivory more...
Good foundation at an affordable price. It was very easy to apply. Can’t say I loved it but over all it was okay.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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