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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,375 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8375)
Q&A (456)
Media (1670)
Claudia R.
6 reviews
Review for: Soft Beige more...
I love how an affordable brand made an affordable foundation that works great. I have been trying drugstore make-up for a long while and never did I come across something this good. I feel they need a bigger selection in shades but over all its great. On me it wears perfect for about 8hrs. I have combo skin type and I get oily in my tzone. Nothing a little blotting can't fix. wet n wild Photo Focus Foundation
jesse y.
10 reviews
Review for: Soft Beige more...
This foundation is a four out of five! It is a little runny! A little goes a long way. The coverage it provides is moderate—I definitely would not use if I am trying to do super heavy coverage! For the price that you pay, you get a very good product!
Katherine R.
Valdosta, GA
45 reviews
Beauty Junkie Expert Level 4
Hands down my favorite foundation. Coverage is amazing and buildable. The price could not be any better (less than $5) and it stays put all day in the heat and humidity. No oxidizing, no splotches, no wearing off.
Cara B.
9 reviews
Review for: Soft Ivory more...
This product has a beautiful satin finish and wears really well for an affordable foundation. The smell of paint when you first put it on is very overwhelming but i you can get past that when you blend it out and powder your face the smell goes away.
Sharon Y.
San Francisco, CA
75 reviews
Beauty Junkie Expert Level 2
Review for: Golden Beige more...
I love how easy it is to apply this foundation and its overall finish. It dries a bit on the dewy but natural side and I really enjoy that. It’s affordable and the undertones really complement my skin. I’ve heard that people think it smells like paint thinner but I personally do not experience that.
Elan T.
25 reviews
Beauty Junkie Expert Level 1
Not a lot of color choices when coming to fair skin. Even though it’s a matte foundation it still looks good on dry skin. But it looks so good on oily skin and hides the shine. It’s super cheap and great coverage.
Kelsey B.
156 reviews
Beauty Junkie Expert Level 3
I love watching makeup tutorials on YouTube and I noticed that I lot of people were raving about this product so I decided to give it a try. I was honestly shocked when I tried this foundation. This foundation is just as good if not better than some of the high end foundations I use. It has great coverage, applies easily, and is long lasting. The only downside is that it smells like paint, but besides that it’s a great product !
Madison S.
Mercer, TN
34 reviews
Beauty Junkie Expert Level 1
The color was great! It went on smooth and is buildable. The only complaint is that, even with primer, when I took my glasses off I had missing foundation where the glasses rubbed my nose and it was very obvious.
Devin B.
united States
19 reviews
Beauty Junkie Expert Level 1
Extremely oily. Spotty coverage. Only looks decent with powder foundation over top. It was cheap & that's the only good thing I have to say. It smells gross too. 👎 I really wanted to like it, so I'm pretty bummed
Alexzandria T.
5 reviews
Review for: Soft Ivory more...
I love this foundation so much! The color matches my skin tone very good! The coverage is amazing when I apply with my beauty blender! The only thing I've found wrong with it is that it is hard to blend out! But it is very good foundation for cheap!
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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