wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 2,079 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (9,200)
Q&A (519)
Media (1819)
Brooke B.
Ware, MA
50 reviews
Beauty Junkie Expert Level 2
This is one of the best drugstore foundations ever. It has a medium to full coverage. But it smells like paint. I really recommend
Angeline S.
219 reviews
Beauty Junkie Expert Level 3
Purchased at: Walmart
Wet n wild has stepped up their game since my days! They are taking name brands and putting them to shame! Great for a budget babe!
Maddie W.
11 reviews
Review for: Nude Ivory more...
My skin is very oily and it made it seem worse. The price was great but to make it look like I had any on I had to add a lot to it.
Ashley M.
34 reviews
Beauty Junkie Expert Level 1
Purchased at: Walmart
This provides full coverage and had a fairly wide variety of shades. The finish seems to get an oily look after wearing it all day.
kasey f.
4 reviews
This foundation is great! The coverage is full and I absolutely love it. This has a dewy finish and is great for combination skin.
Delaney N.
Lewiston, ID
62 reviews
Beauty Junkie Expert Level 2
Purchased at: Walmart
So great and so cheap which is great for me, not a big fan that it’s not a pump cuz I have to use the stick to dab it onto my face
Lillian H.
Marissa, IL
128 reviews
Beauty Junkie Expert Level 2
Review for: Nude Ivory more...
Very affordable. Love this foundation & wet n wild. Works for my skin. Medium coverage. Like the packaging. Great drugstore option.
Keyona V.
Jacksonville , FL
96 reviews
Beauty Junkie Expert Level 3
This foundation is now my holy grail. $5 for an amazing full coverage foundation. It does have a bit of a smell but it is worth it
Madisson R.
85 reviews
Beauty Junkie Expert Level 1
The covers on my pores but it smells like wet paint. It's easy to blend and feels very soft however also very cheap for the quality
Cayte H.
Eureka, KS
61 reviews
Beauty Junkie Expert Level 4
Review for: Buff Bisque more...
Really enjoyed the product and great price. I love the packaging and the spatula that is included. It smells very strongly of paint
Chelsea D.
146 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

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