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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,368 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,871 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8368)
Q&A (455)
Media (1670)
Mia T.
Brownsville, TX
148 reviews
Beauty Junkie Expert Level 4
This is one of my all time favorite drug store foundations. It gives my skin the perfect finish. A little dewy but other than that I love it and let’s talk about price wise. It is very affordable highly recommend it.
Adriana A.
Buena Park
68 reviews
Beauty Junkie Expert Level 2
Review for: Nude Ivory more...
This is my go-to foundation, easy to use, doesn’t break the bank, and looks great with my skin. It’s not full coverage but you can build it up. The only negative I see with this is the scent, it’s not a nice smell but it’s tolerable and doesn’t make me want to stop using it. I will always use this since I know I can count on it. I would recommend this to anyone, especially if you’re looking for something that’s not pricey.
Reanna W.
Bakersfield, CA
94 reviews
Beauty Junkie Expert Level 2
Review for: Buff Bisque more...
This foundation does leave a flawless finish ! Although it doesn’t have the best smell ! I do have oily skin so I have to set it almost right away but it does last a long time and is one of my favorite foundations !
Marisa M.
Toms River, NJ
13 reviews
BEST DRUGSTORE FOUNDATION HANDS DOWN! My friend showed me this and I was skeptical at first but holy moly was I impressed. The finish of this foundation leaves you looking airbrushed and flawless!!! 10/10 product!!!
Nancy P.
14 reviews
Review for: Classic Beige more...
I did not like this foundation. It is a liquid fountain and it is pretty hard to apply because of the spatula it comes with which also makes it messy, it is kind of heavy and smells like paint and the texture is sticky which is not my favorite and I would not really recommend
Tash H.
10 reviews
Review for: Rose Ivory more...
Finally picked this beauty up after watching all of my favorite YouTubers rave about how good it makes your skin look and baby I was not disappointed! It’s actually one of the beat foundations that I’ve ever used. It makes your skin look so nice without looking cakey! It gives you the natural, your skin but better look. I was very impressed when I first tried it and have not been let down yet every time that I have used it!
McKayla S.
14 reviews
Review for: Soft Beige more...
I absolutely love this foundation! I have very dry skin and this product did not accentuate that or make my skin drier. It also has amazing coverage that can compete with some of my favorite high-end foundations. This covers up any blemishes or imperfections on your skin. It also looks good in any lighting, just like the marketing claims. I tested this out in many settings and even in dark, unflattering light with a harsh flash it still looks amazing in pictures. Definitely a must have! 

zahily r.
West Palm Bch, FL
112 reviews
Beauty Junkie Expert Level 2
Review for: Soft Beige, Buff Bisque more...
I honestly LOVE this foundation. I can't say enough
good things about this foundation. The price point is great for the quality of
the product. I have normal to dry skin and this foundation doesn't accentuate
dry spots at all.  Also, I had pictures
taken the other day and there was no flashback.
Rebeca Z.
166 reviews
Beauty Junkie Expert Level 2
Definitely my newest favorite foundation, this is a life saver, and the super affordable price just make it even better than already is, my skin looks amazing and definitely even better on photos. 100% recommended.
Kayla S.
Saint Albans, WV
79 reviews
Beauty Junkie Expert Level 2
Really wanted to like this but I can't really give it a good rating. Its okay for the price but it sat on my face horribly. Ive tried it with and without primer as well as setting and not setting, still just a really messy look. It seems to cake real easy. This might work if you have very normal near perfect skin. I feel like to enhanced my textured areas way too much. As stated I did use this with a primer, all photo focus products, and I just feel like it didn't perform well.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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