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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,393 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,876 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8393)
Q&A (457)
Media (1673)
Dorina A.
New York, Rockaway Beach
18 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory more...
I definitely have mixed feelings about this. This foundation smells like paint but the coverage is absolutely the best! 
Fallon G.
7 reviews
Seriously a great foundation, and you can't beat the price. The formula is smooth and easily buildable. I was very impressed!
Margret S.
Auburn, NY
306 reviews
Beauty Junkie Expert Level 5
This is my go to foundation, I pick this over my high end! And it's $5, it's so full coverage and such an amazing foundation!
Chassidy M.
104 reviews
Beauty Junkie Expert Level 2
Review for: Soft Beige more...
This was a great foundation for the price point. It smells a little weird, but other than that I don’t have many complaints.
Jenny D.
Nashville, TN
110 reviews
Beauty Junkie Expert Level 3
Review for: Peach Natural more...
This is one of my favorite current foundations! It applies so smoothly and blends out flawlessly! You can build the coverage!
Mia M.
23 reviews
Beauty Junkie Expert Level 1
This foundation is amazing omg! It’s perfect if you’re
going to an event where you’re gonna take photos it just looks amazing
Medina B.
83 reviews
Beauty Junkie Expert Level 2
Review for: Classic Beige more...
This is one of my favorite foundation because it is medium to full coverage and it is lightweight and it feels like the skin.
Samantha K.
68 reviews
Beauty Junkie Expert Level 1
It is okay. For my dry skin, I don't think it works the best. I don't like the smell of the foundation. Would not repurchase.
Irene Z.
Dallas, TX
66 reviews
Beauty Junkie Expert Level 2
Great foundation for dry skin! My new favorite foundation...alot better than the rainforest of the sea foundation from tarte.
phalon m.
46 reviews
Beauty Junkie Expert Level 2
One of the best affordable foundations ever. If you haven't tried this I would. Great coverage, doesnt feel heavy on the skin
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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