wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,984 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8,831)
Q&A (497)
Media (1772)
Chaparritha F.
168 reviews
Beauty Junkie Expert Level 3
Review for: Soft Beige more...
A pretty good foundation worth the price but I think that coverage is a medium a little thick feeling to the skin but easy to blend
Maggie A.
Old Fort
47 reviews
Purchased at: Walmart
Just recently tried this after seeing it in a YouTube vlog. It’s amazing! I will keep buying it over and over. Buildable coverage.
Karlie R.
16 reviews
Beauty Junkie Expert Level 1
I got it in the wrong color and I'm not sure about the strong paint smell but its a decent amount of foundation for 5 bucks. 
Cayte H.
Eureka, KS
61 reviews
Beauty Junkie Expert Level 4
Review for: Buff Bisque more...
Really enjoyed the product and great price. I love the packaging and the spatula that is included. It smells very strongly of paint
kle T.
53 reviews
Beauty Junkie Expert Level 1
Perfect drug store brand foundation. I pick this up for when I travel and don’t want to take my more expensive foundation with me.
Angeline S.
195 reviews
Beauty Junkie Expert Level 2
Purchased at: Walmart
Wet n wild has stepped up their game since my days! They are taking name brands and putting them to shame! Great for a budget babe!
Brianna S.
Gray, KY
276 reviews
Beauty Junkie Expert Level 4
I love this! It's so great on my skin, it wears so well and looks great! It doesn't get oily quick as long as it set with a powder!
Stephanie P.
Pomona, CA
113 reviews
Beauty Junkie Expert Level 3
Purchased at: Walgreens
Review for: Golden Beige more...
I absolutely love Wet N Wild ! This foundation is by far my favorite drug store one for daily use. Lightweight but great coverage.
Margaret S.
Denver , CO
138 reviews
Beauty Junkie Expert Level 4
I like this foundation quite a bit when I have clear skin. I am not satisfied with the color range and it doesn’t work for everyone
Parisia Z.
14 reviews
Beauty Junkie Expert Level 1
Review for: Cream Beige more...
The foundation is okay, I like how it doesn't really make my smile lines worse, it is kind of drying though. It is medium coverage.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Chelsea D.
143 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

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