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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,366 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,871 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8366)
Q&A (455)
Media (1670)
Review for: Golden Beige more...
I tried this product a few months ago and I recall breaking out a little, but tried it again and I broke out horribly! Coverage isn’t that great either. I have oily skin, it might be better for dry. Will not buy again.
Ari C.
52 reviews
Beauty Junkie Expert Level 1
This foundation is soooo amazing. The coverage is more of a medium coverage but it can be built up without looking cakey. The applicator makes it so easy to put on a decent amount of product without making a huge mess.
Rosa G.
Houston , TX
48 reviews
Beauty Junkie Expert Level 1
Review for: Classic Beige more...
This foundation is so inexpensive and I’m starting to like it more than any other top market brand , it’s very buildable and long lasting ! I have oily skin and I just set it with translucent powder and I’m good to go!
5 reviews
Review for: Classic Beige more...
I got this foundation @ Target and I grabbed it because I had seen it was only $4 and I wanted to try it out , my sister in law had said it was good and very dewy which is good because I have combination skin and sometimes my skin can be dry when I actually used it I loved it . It looks so well and has a very natural radiant finish a lot goes a long way as well
Mia C.
97 reviews
Beauty Junkie Expert Level 1
Review for: Shell Ivory more...
I really like this foundation! There are some pros and cons for my skin type though. Pros: Nice medium coverage (especially with my Real Techniques Miracle Complexion Sponge™), doesn't fade or break down with my oily skin, I love the spatula applicator, and the price is great! Cons: emphasizes dryness and texture, doesn't completely hide redness or blemishes, and I can go about 5 1/2 to 6 hours until my oil comes through.
Jackie A.
Harlingen, TX
12 reviews
Beauty Junkie Expert Level 1
Love this foundation, very inexpensive and it works really great. It's like a medium coverage. When you do first open it, it has like a "paint" smell to it but other than that, I think this foundation is amazing. wet n wild Photo Focus Foundation
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Chicago, IL
94 reviews
Beauty Junkie Expert Level 2
Review for: Cocoa more...
Can I first mention the price to this foundation, it’s 4.95$ in my area. THATS INSANE FOR AN AMAZING FOUNDATION LIKE THIS.. guys literally I’m shook, this is another go to of mine!! I must say that you should try it out, it’s worth it!
Jessica-Grace D.
39 reviews
Beauty Junkie Expert Level 1
Review for: Porcelain more...
This foundation is ok it’s not my favorite it’s very light coverage but is buildable. I found that since I had to put so many layers for full coverage it looked Cakey and made my nose look awful and I hate the smell of it. I mostly add it to foundations that are too dark for me and it looks fine. It’s very affordable so I would recommend it since it is affordable and just because it really isn’t working for me you might love it.
Kimberly🌙 K.
47 reviews
Beauty Junkie Expert Level 1
Was not impressed by this foundation whatsoever! They lack skin tone variety, they all look the same and the darkest shade is really not that dark. It also has a very strong chemically infused smell and it dries up super quickly leaving you no time to properly blend on your face.
Nancy H.
Belton, SC
35 reviews
Beauty Junkie Expert Level 1
Review for: Other more...
Absolutely love this foundation. Makes my face look super smooth. I love how it comes with an applicator. Makes applying so much easier. I love how it gives a matte finish. I would definitely recommend this to others!
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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