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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,386 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8386)
Q&A (456)
Media (1672)
Savannah S.
Calhoun, GA
31 reviews
Beauty Junkie Expert Level 1
This is currently my go to foundation! Only thing I'm not fond of is the smell. It stays on all day while I'm working! 
Anais T.
40 reviews
Beauty Junkie Expert Level 2
Review for: Other more...
I am in love with this drugstore Foundation. This is the only drugstore foundation that keep me matte and dose not keep me oily.
Marlin B.
East Boston MA
20 reviews
Beauty Junkie Expert Level 1
I love how it looks on my face it leaves a flawless finish it doesn’t show my pores it’s one of my favorite drugstore foundations
Alexandra S.
Waterford, NY
218 reviews
Beauty Junkie Expert Level 3
Review for: Rose Ivory more...
looks super beautiful on skin and is such a low cost product. Only down fall is I have oily skin and it doesn’t protect it much.
Michelle V.
Manalapan, NJ
146 reviews
Beauty Junkie Expert Level 3
Review for: Classic Beige more...
This is ok for a drugstore foundation but I find that it feels heavy on my skin. I prefer a more lightweight feeling foundation!
Shayla D.
50 reviews
Beauty Junkie Expert Level 3
Wet and Wild has come a very long way...in middle school I used the lippies and polishes...but now this foundation is the bomb!!!
Payton W.
Bethel Hts, AR
3 reviews
Review for: Amber Beige more...
THIS FOUNDATION IS AMAZING!!!! And so affordable! I have it in so many colors for my kit and it seems to work great one everyone.
Tonya B.
Elk Grove, CA
122 reviews
Beauty Junkie Expert Level 2
Bought this on a whim and am pleasantly surprised! Lasts all day and makes my skin look amazing. Doesn't oxidize and wears well.
emali l.
33 reviews
Beauty Junkie Expert Level 1
I'm in the shade Cocoa this foundation has a flawless finish and lasts all day! This is my go to foundation for my everyday look
Jennifer L.
4 reviews
Beauty Junkie Expert Level 3
Review for: Nude Ivory more...
My current favorite foundation! I have oily skin and it stays matte all day and gives good buildable coverage. And it's under $5!
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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