wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 2,080 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (9,218)
Q&A (520)
Media (1819)
Rachelle W.
Saginaw, MI
72 reviews
Beauty Junkie Expert Level 1
Purchased at: Target
The price point is phenomenal on this foundation. It has great coverage. My only complaint is that it smells a little like paint while applying.
Maria N.
4 reviews
Review for: Buff Bisque more...
Don't work in my oil skin patch of dry skin and the concealer under eye make lines.The application I used was with beauty blender and brush.
Keila C.
172 reviews
Beauty Junkie Expert Level 3
Purchased at: CVS
Review for: Other more...
wet n wild Photo Focus Foundation works wonders for my dry skin with some good primer, it blends very well and looks nice in photos! 😍
khrystal c.
258 reviews
Beauty Junkie Expert Level 3
Review for: Golden Beige, Classic Beige more...
Once dry, the formula sets to surprisingly natural-looking coverage. It's not at all cakey or heavy feeling, but instead feels super lightweight
m f.
10 reviews
Beauty Junkie Expert Level 1
Purchased at: Walmart
Good drug store brand of foundation!! Blends easy & goes on smooth! Doesn’t dry out my face & doesn’t break me out! Good product for the price !
Ashley Y.
120 reviews
Beauty Junkie Expert Level 2
Review for: Porcelain more...
I think I'm the only person who hated this foundation. It smelled so strong of chemicals. Made my face look so textured yet dry. Big no from me.
Abby M.
78 reviews
Beauty Junkie Expert Level 1
Purchased at: Walgreens
I love this foundation and it’s very affordable. I do have to make sure I moisturize my skin because if my skin is dry it makes it very obvious.
Iris M.
52 reviews
Beauty Junkie Expert Level 1
The coverage is alright. But you can build it on and make it look really nice! Also it lasts alot! The smell isn't that great but it works great!
Lindsy🍒 S.
39 reviews
Beauty Junkie Expert Level 1
Purchased at: Target
Review for: Nude Ivory more...
I love these because they are very cheap and very full coverage. I bought this because it was recommended by a friend and it did not disappoint.
Ashlei T.
Welsh, LA
12 reviews
Beauty Junkie Expert Level 1
Review for: Toffee more...
The perfect everyday foundation. I work 12 hr shifts and it lasts all day on me! It’s does t make me too oil but doesn’t make me too dry either!
Chelsea D.
146 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

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