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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,372 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,872 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8372)
Q&A (456)
Media (1670)
Antoinette K.
Philadelphia, PA
16 reviews
Review for: Buff Bisque more...
I found this foundation in a super old make up bag ! It’s funny because I was clearly color blind🤣🤣 imagine how it looked on my face lol it was from the very first time I purchased make up lol... I was thinking to use it to mix with my concealer... Application is easy & mess free!
Angelique G.
150 reviews
Beauty Junkie Expert Level 2
I know this foundation has been out for awhile but I just purchased it about a month ago. It’s is a good foundation and does have full coverage. It is a little watery but once it’s blended it does has a very nice finish.
Ashleigh S.
Winfield, WV
75 reviews
Beauty Junkie Expert Level 3
Review for: Soft Ivory more...
I use the photo focus foundation everyday and it powers through nursing clinical's and going to the gym. I found my shade very easily. I apply my foundation with my oval brush, damp beauty blender, or a stippling brush. This is my go to foundation at this moment.
Amy M.
Lebanon, PA
51 reviews
Beauty Junkie Expert Level 1
Review for: Desert Beige more...
I have been using this product for about 2 months now and I absolutely love it. It is so inexpensive and last for about a good 8 hours. It blends so well it you do have to blend it pretty quickly because it does dry up.
Amy E.
170 reviews
Beauty Junkie Expert Level 3
Review for: Shell Ivory more...
This foundation actually lives up to the hype. It doesn’t reflect crazy flash and selfies, it’s very good for my combination skin, and it’s about medium to full coverage. It doesn’t dry down completely Matt, so you will have to set it or use a powder foundation over it if you want a very full coverage luck. For the price that it is, I can’t recommend it enough. You can also use some of the darker shades if you are fair, as a contour.
Catie B.
Anniston, AL
406 reviews
Beauty Junkie Expert Level 5
I swear by this foundation. It is great and full coverage with no flashback. I swear it is like a dupe for Nars Stay Luminous foundation except for only $5! What a steal. It also has a great range of colors for everybody.
Ari C.
53 reviews
Beauty Junkie Expert Level 1
This foundation is soooo amazing. The coverage is more of a medium coverage but it can be built up without looking cakey. The applicator makes it so easy to put on a decent amount of product without making a huge mess.
hannah l.
Jacksonville florida
76 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory more...
This is one of the best dugstore foundations out there I purchased mine ending of November and still have alot of product buildable great coverage i mix mine with another foundation because the colors are limited i also dislike strongly the spatula it gives out wayyyy to much product and makes application messy if it had a pump and more shades it would be just like high end foundations i use it til this day and strongly recommend it
Amanda N.
137 reviews
Beauty Junkie Expert Level 2
Review for: Nude Ivory more...
This foundation is really good for being so inexpensive.  I don't know how they formulated it but it truly gives you great coverage and looks amazing on the skin.  The only con is the smell.  It literally smells like paint thinner to me which is completely a turn off while applying.  Once it dries the smell does go away so if you can get through application you will be so happy and surprised by the results. 
Sydney E.
2 reviews
Review for: Golden Beige more...
I tried this product a few months ago and I recall breaking out a little, but tried it again and I broke out horribly! Coverage isn’t that great either. I have oily skin, it might be better for dry. Will not buy again.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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