wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

see more...

Top Questions See all 1,976 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8,826)
Q&A (495)
Media (1769)
Eve👄 M.
63 reviews
Review for: Golden Beige, Toffee more...
This is the only make up I use .. not only cause I love it on my face but because they are also animal friendly! I would highly recommend this .
Shell W.
22 reviews
My new favorite!!! Full coverage, but lightweight at the same time. Sort of a weird smell, but for five dollars and great coverage I can take it.
lindsey h.
Salem, OR
19 reviews
Beauty Junkie Expert Level 1
One of the best drug store foundations ever. Very light weight. And is medium to full coverage. It smells a bit weird but its not such a big deal
Patricia C.
The Colony
81 reviews
Beauty Junkie Expert Level 2
This is a great for an upcoming makeup artist. The price is around $5. And the product is great coverage. And blends great with a sponge or brush
40 reviews
Beauty Junkie Expert Level 1
Nobody ever mentions it but this product has a VERY STRONG paint smell! It's super thick but full coverage. Not recommended for dry textured skin
Owingsville, KY
118 reviews
Beauty Junkie Expert Level 2
Review for: Nude Ivory more...
Got the wrong shade so I'm not a fan. It was the lightest they had at Walmart. I just didn't love it and I tried. It wasn't worth the hype to me.
Melanie C.
1 review
i love how this foundation makes my skin feel soft and it sticks real good on my skin, I would definitely recommend this for you guys and girls!
mercedes m.
Glendale, AZ
449 reviews
Beauty Junkie Expert Level 4
Review for: Buff Bisque more...
wet n wild Photo Focus Foundation.
I loved it blended it really good doesn't dry out my face what so ever. Very affordable and amazing
Amy G.
Littlerock, CA
42 reviews
Beauty Junkie Expert Level 1
Review for: Buff Bisque more...
Personally the foundation looked cakey on me. It didn’t build up well on my skin. The scent on this foundation is strong and doesn’t smell well.
Daniela P.
Harlingen, TX
48 reviews
Beauty Junkie Expert Level 1
Review for: Golden Beige more...
I love this product first and foremost this product is cruelty free! Second the price is amazing and thirdly the product has amazing coverage!
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Chelsea D.
143 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

Sign up to join our community!

Influenster Cashback
We recorded your visit.
wet n wild Photo Focus Foundation

ULTA was opened in another window. If you made a purchase Cash Back will be automatically added to your Ebates account tomorrow.

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.