Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,365 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

see more...

Top Questions See all 1,871 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8365)
Q&A (455)
Media (1670)
Erin C.
143 reviews
Beauty Junkie Expert Level 2
Kind of smells like paint. I actually love the little paddle attached to the cap. The color was good. The finish was decent. Liked it overall
Nikita B.
12 reviews
Beauty Junkie Expert Level 1
I would choose this foundation over any high-end foundation! It has the perfect skin-like matte finish. It's very lightweight and buildable. 
Fernanda E.
San Luis Potosí , ME
83 reviews
Beauty Junkie Expert Level 3
No es muy grasosa así que funciona bien en verano, recomiendo sellarlas cin polvos translucidos y se verá genial, además de ser muy económica
Krystal G.
169 reviews
Beauty Junkie Expert Level 3
I really enjoy using this foundation. It is a matte finish on my skin, and it is long lasting. It's medium coverage but you can build it up.
Sarah B.
Salem, OR
225 reviews
Beauty Junkie Expert Level 3
I love this foundation! Got mine at Walmart for $4.88 and its incredible and super buildable. Wish it had a dropper instead Fl paddle though
A A.
18 reviews
Used it once made my face look very cakey didn't like it
Maybe if I apply it differently or something but will not be trying it any time soon
Faith C.
Hattiesburg, MS
58 reviews
Beauty Junkie Expert Level 1
Some of the best coverage for a drugstore foundation. Couldn’t ask for much better. I reach for this over my high end stuff most of the time!
Abish L.
61 reviews
Beauty Junkie Expert Level 2
My second favorite foundation at the moment leaves my skin looking flawless all day the only bad thing about it is that its not full coverage
Nikki Y.
528 reviews
Beauty Junkie Expert Level 4
Review for: Soft Ivory more...
It doesn’t get much better than this especially for the price. I have foundation that I’ve paid 3 times more for and it wasn’t nearly as good
Marie Jasmine S.
177 reviews
Beauty Junkie Expert Level 3
I honestly really didnt like this product. I LOVE the shade range but for some reason my skin had an irritation with it and it broke me out.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

Sign up to join our community!

BackInfluenster Cashback
wet n wild Photo Focus Foundation

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.