wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

see more...

Top Questions See all 2,082 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (9,227)
Q&A (522)
Media (1821)
Alexus W.
43 reviews
Beauty Junkie Expert Level 1
Excellent product for the price. Actually works better than some higher priced foundation. Easily fills open pores and doesn’t leave your face oily nor dry
Asher R.
Gainesville, FL
27 reviews
Beauty Junkie Expert Level 1
This product didn't work for me. They have a nice shade range but this causes my combination skin to breakout. I guess the formula just isn't for everyone.
Tabitha D.
6 reviews
Purchased at: Walmart
For the price this foundation its honestly the best the coverage is amazing and it doesn't make your face fill like it can't breath and it lasts all day!!
Crystal C.
10 reviews
Review for: Other more...
I love the coverage, but the shade range is bad. I’m currently using bronze beige. This shade is only get when im not tan. But otherwise love the product!
LaCandace H.
Huntington, WV
80 reviews
Beauty Junkie Expert Level 2
Review for: Porcelain more...
This foundation is such a natural full coverage foundation and I love it. A little goes a long way and it's been my go to foundation for almost a year now.
Beth D.
141 reviews
Beauty Junkie Expert Level 2
Review for: Porcelain more...
Wet n wild photo focus foundation is probably the best drugstore foundation there is. This foundation is full coverage, looks beautiful and lasts all day!!
Aracelly V.
16 reviews
Honestly the wet and wild foundation is amazing for oily skin people and it’s full coverage!!! And you can find your foundation color and it’s pretty Matt.
Patricia A.
Oklahoma City, OK
15 reviews
Beauty Junkie Expert Level 1
This is one of the best drugstore foundations I've used in a long time. It doesn't make me cakey and blends beautifully. I was shocked by how cheap it was.
AnneMarie D.
Freeport, ME
14 reviews
Beauty Junkie Expert Level 2
This has been my to go foundation ! I'm still venturing different kinds but for the price this works wonders on my now dry to normal combination skin type.
Millie🐇🐇🐇. 2.
26 reviews
Beauty Junkie Expert Level 1
I wasn't really impressed with this foundation. It smells like paint and is hard to blend out. It's a lot of product for the price but just isn't worth it.
Chelsea D.
146 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

Sign up to join our community!

Influenster Cashback
We recorded your visit.
wet n wild Photo Focus Foundation

ULTA was opened in another window. If you made a purchase Cash Back will be automatically added to your Ebates account tomorrow.

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.