wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 2,083 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (9,244)
Q&A (523)
Media (1826)
Marley C.
11 reviews
Purchased at: Target
Review for: Porcelain, Nude Ivory more...
I didn’t like this foundation as well as I did any of the other drug store foundations it had a weird smell that’s not very pleasing and it’s really strong it’s also pretty watery and I don’t like the applicator.
Mariangellys M.
Ocoee, FL
64 reviews
Beauty Junkie Expert Level 4
Amazing for my oily skin !! I always go with this in a lighter shade so I can get more coverage. It’s easy to blend and the brush it comes with is so easy to use and makes it longer lasting so your not using more than you need to
Sapphire J.
Oak Hill, WV
90 reviews
Beauty Junkie Expert Level 2
Review for: Porcelain more...
I LOOOVE this foundation. It smells weird and there isn’t a shade light enough for me but it covers so well without making me look cakey! It’s $5 and I reach for it more than any $30+ foundation I have! I highly highly recommend!
Hannah B.
Enola, PA
92 reviews
Beauty Junkie Expert Level 2
Review for: Classic Beige more...
This foundation looks very nice on the skin! The smell of the foundation however does not smell that great...sort of like paint. Make sure to moisturize your skin before this because it could look a bit cakey if you have dry skin
Courtney W.
Lebanon, OR
227 reviews
Beauty Junkie Expert Level 1
Review for: Porcelain more...
The color matched my skin tone well but I prefer full coverage foundations. This one was a medium coverage. I am also not a fan of the spatula applicator, it put WAY too much product on my face and was a pain to use. Putting the product on the back of my hand and applying with my beauty blender was the best way for me. I do have dry skin and for me, this product dried pretty cakey and I did make my smile lines noticeable. All in all its decent for the price.
Claire H.
Mt Pleasant, SC
57 reviews
Review for: Nude Ivory more...
I do really like this foundation but the only thing is it breaks up around my nose and chin. Which, happens to me all the time but I have been able to find other foundations that don’t. But other than that I think it’s a good foundation! It lasts really long everywhere else on my face. You can also build it up whoever you need more coverage. I’ve also found its very easy to blend out (oh and I’m that person that works in sections) . So it’s overall a good product that’s really cheap!
Jennifer H.
86 reviews
Beauty Junkie Expert Level 2
Review for: Golden Beige more...
This product is liquidity and blends well but has a bad smell and has a orange tint And not many varieties of colors so it's hard to find your shade. Wet n wild is my favorite drugstore brand but I don't recommend the foundation
Karina I.
South Gate, CA
50 reviews
Beauty Junkie Expert Level 1
This Foundation Is Like My HOLY GRAIL , & When i Say Holy Grail I Mean it ! It Gives You FULL Coverage , Its light Weight ,& VERY MATTE It Lasts Me Hours Without Getting Oily Or Breaking Apart But The Thing About it Is It Smells Like Paint ... But I Dont Mind It At All , I Really Highly Recommend This Foundation To Everyone 💕
Hailey T.
San Francisco
15 reviews
I have mix feelings about this product. One, it smells like chemicals, which isn't something I thought would be a problem, but it gave me a headache. Two, it feels quiet oily when it goes onto my skin. I have dry to combo skin, but it still feels really oily. Three, the shades are kind of confusing. Like I bought one color and it was about 2 shades lighter than I would be wanted it.
Sasha V.
Sunbury, OH
41 reviews
Beauty Junkie Expert Level 1
For a #drugstore foundation that is absolutely economically priced, you CANNOT go wrong. It isn't just the price point that gets me excited, this foundation is just THAT GOOD!!

I'm in the shade #creambeige and it has such a flawless finish. If you're sensitive to smells, this may not be right for you, as it smells like paint...but if you can get past that (as the smell dissipates on dry down), then do yourself a favor and try this out. You won't be sorry!
Chelsea D.
146 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

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