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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,365 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,871 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8365)
Q&A (455)
Media (1670)
Jessie B.
Chickasha, OK
260 reviews
Beauty Junkie Expert Level 3
Love this foundation. Has medium to full coverage. Also has my color which is hard to find for me in a drugstore foundation. My go to foundation.
briance m.
Paragould, AR
73 reviews
Review for: Golden Beige more...
love this for an on the go foundation makes my skin look so beautiful, it is medium coverage but it gets the job done very lightweight and pretty
Kelsei P.
Cedartown, GA
32 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory more...
Man this is amazing! I bought this with my own money and I will buy it again and again! The coverage is amazing! It builds great covers amazing!
Sunni W.
Norman, OK
144 reviews
Beauty Junkie Expert Level 2
This foundation didn't work well with my skin type. I do like the consistency and the match to my skin color but didn't work well with my eczema
Nayee C.
Livingston , CA
14 reviews
Beauty Junkie Expert Level 1
Review for: Other more...
I personally didn’t like this foundation from wet’n wild. It really didn’t do its job of covering my blemishes. You can still see my acne scars .
Heather B.
9 reviews
A friend recommended this foundation to me and I love it. It's inexpensive and it's buildable. It feels light on your face and it lasts all day!
Maggie M.
Summerfield, FL
73 reviews
Beauty Junkie Expert Level 2
Review for: Golden Beige more...
Very cheap foundation, nice to take pictures , not white film on pictures...it leaves an semi matted finish , it goes on smooth and last all day.
40 reviews
Beauty Junkie Expert Level 1
Nobody ever mentions it but this product has a VERY STRONG paint smell! It's super thick but full coverage. Not recommended for dry textured skin
Isabella R.
Visalia, CA
16 reviews
Beauty Junkie Expert Level 1
Really good foundation! It feels like I'm not wearing foundation at all and this is my everyday foundation too! Also this brand is cruelty free!
Eve👄 M.
63 reviews
Review for: Golden Beige, Toffee more...
This is the only make up I use .. not only cause I love it on my face but because they are also animal friendly! I would highly recommend this .
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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