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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,387 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8387)
Q&A (456)
Media (1672)
Emali L.
Cleveland , OH
64 reviews
Beauty Junkie Expert Level 2
Review for: Toffee more...
I love the finish of this foundation. It’s very lightweight and build able. This foundation is good for all skin types and very easy to apply. The finish is a velvet matte finish. I recommend and I definitely will repurchase
Audrey P.
Fort Smith, AR
102 reviews
Beauty Junkie Expert Level 4
Review for: Buff Bisque more...
This makes a really great go to daily foundation. It really does photograph well! No flashback at all. I have dry skin and I wouldn't call this moisturizing but I don't notice it sticking to dry patches or emphasizing probmlem areas. It does smell sort of like paint but the smell doesn't stick around. It gives a medium coverage and it plays well with beauty oils. Throughout the day it usually wears off in my T zone but for the price I don't mind!
Madi K.
Paramus, NJ
7 reviews
Review for: Porcelain more...
I really like this foundation! I apply it with a brush and it works really great. I saw a bunch of youtubers using it and I needed to try it! I do really like it. I wish it had a little more coverage, but I would definitely repurchase it! I recommend to all! 
Sofia m.
20 reviews
Review for: Desert Beige more...
I like this foundation bc it has a cute spatula to apply foundation and that makes it easy to apply and it is nice because it’s full coverage and it is a matte finish and I would recommend it to any other people
DeAndra M.
Worthington, OH
102 reviews
Beauty Junkie Expert Level 2
Review for: Buff Bisque more...
I bought this after seeing multiple Youtubers review it and use it but I was not impressed. I personally don’t like the spatula applicator. Coverage is uneven. I would say it’s medium coverage, definitely not full coverage.
rosio d.
50 reviews
Beauty Junkie Expert Level 2
Review for: Buff Bisque more...
This foundation is not only great but cheap. It is not full coverage but it covers most pecados De la cara. I love how it feels really light in face. I combine it with the elf spotless primer and my foundation last hours without looking super oily (I have oily skin). I've been using this foundation for over a year and it's great.
Karla I.
28 reviews
Beauty Junkie Expert Level 1
Review for: Buff Bisque more...
My favorite foundation! It's affordable and it is good for a combination skin! I seriously reccomened !! It's not a foundation that will last you all day, you will see some small spots where it will take away and seem oily but it all depends on what kind of products you use under and over this foundation! Here's a look from me with this foundation!
Summer B.
227 reviews
Beauty Junkie Expert Level 3
Review for: Soft Beige more...
I really loved this foundation when it first came out, I don't reach for it as much since I've been going for a more full coverage look, but this absolutely makes your skin look flawless and it just sits nice on the skin!!
Alyssa V.
22 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory more...
I don’t really like this foundation because it becomes cakie super fast I tried to use different primers but It won’t work. It is good for oily skin but not combination. I did buy this at Walmart and I wouldn’t repurchase.
Katherine B.
Bronx, NY
11 reviews
Review for: Toffee more...
This is my favorite drug store foundation EVERRR!!! I used to only buy high end foundations with the notion that the more you pay the better canvas you have. This foundation proves it all wrong. Whether it be everyday or for a night time glam, I love reaching for this beauty. The applicator that comes with the foundation is a plus. Super light on the skin and buildable if you wish. If you haven't gotten your hands on this before, please do!
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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