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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,362 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,870 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8362)
Q&A (454)
Media (1667)
syd P.
13 reviews
I’m in love with this foundation. The shade range is decent for drugstore and they’re super buildable for coverage. Looks natural after you’re done!
Madeline R.
38 reviews
Beauty Junkie Expert Level 1
I love the formula, application, AND I could find a shade that matched me! This stuff just goes to prove that drugstore brands shouldn’t be ignored.
katia p.
Henderson, NV
245 reviews
Beauty Junkie Expert Level 3
First time using wet n wild foundation. I really liked. It does the work. I really don't like to put a lot just a touch up to make a little natural.
6 reviews
Me encanta esta base tiene una excelente cobertura me tapa los barrios y las machas en la piel la recomiendooo muchísimo en realidad es excelente 😊😊
Cecilia W.
Perryton, TX
19 reviews
Beauty Junkie Expert Level 1
When I first got it, I had smelled it and it smelt like paint but once you apply it the paint smell goes away! I love the coverage and no touch ups!
erin d.
113 reviews
Beauty Junkie Expert Level 4
I would give this foundation 5 stars but the smell is awful so i couldnt other then that it wears awesome. Feels very natural and smooth on the skin.
Valarie G.
Downey, CA
64 reviews
Beauty Junkie Expert Level 4
Review for: Soft Beige more...
It gives full coverage. The little wand applicator is very helpful when applying makeup. The color matches perfect. But it kinda smells like tequila.
Jenny J.
Woodbridge , VA
75 reviews
Beauty Junkie Expert Level 1
I love the little spatula it comes with! It makes the application process more neat and it's full coverage which I like. You can easily build it up.
Mackenzie B.
Anderson , SC
123 reviews
Beauty Junkie Expert Level 1
Review for: Buff Bisque more...
This is the best drug store foundation. Hands down. It's full coverage and feels great. The smell is a little weird though. It's such a great buy!
Mireya V.
Cheney, WA
75 reviews
Beauty Junkie Expert Level 1
I love this foundation. To feels good on the skin. It’s easy to apply. The only down side is it smells like paint but other then that it’s AMAZING
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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