wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

see more...

Top Questions See all 1,881 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8589)
Q&A (462)
Media (1718)
Mackenzie K.
57 reviews
Beauty Junkie Expert Level 2
Review for: Nude Ivory more...
I love this foundation. Super cheap and amazing for my skin. Not recommend for oily skin types. Lots of rant for skin tones. And is quite long lasting.
Briianna R.
15 reviews
Review for: Cream Beige more...
Looks amazing on the skin. Perfect for photos. Look so natural and flawless looking skin. Down side does not have a pump but does have a good applyer.
Emily G.
Mc Farland, WI
55 reviews
Beauty Junkie Expert Level 1
love this foundation, especially for the price. it has great coverage and sits nicely on the skin. doesn’t turn orange and easy to build if necessary.
kenzie t.
Jacksonville, FL
20 reviews
Beauty Junkie Expert Level 1
Pretty good especially for the price. But it does cake on and it's not the greatest for mixed textured skin but I would recommend it for more dry skin.
Denise A.
Corp Christi, TX
77 reviews
Beauty Junkie Expert Level 2
Review for: Buff Bisque more...
Best foundation ever! This is my go to drug store foundation! It's medium to full coverage. If set with powder it's a matte finish. It's long lasting!
diana g.
Santa Ana, CA
177 reviews
Beauty Junkie Expert Level 4
I can honestly say this is one of the best drug store foundation out there at the moment and very very affordable. I love the coverage and the finish!
Katie B.
131 reviews
Beauty Junkie Expert Level 2
This is my second favorite foundation (only to Kat von d). It's long lasting, comfortable, pigmented, great to my sensitive skin and it's cruelty free.
Caitlin C.
Slidell, LA
193 reviews
Beauty Junkie Expert Level 3
Review for: Soft Ivory more...
The color is perfect and the finish is perfect but the smell is overpowering. But that doesn’t stop me from using it after a while the smell goes away
Skyler H.
17 reviews
Review for: Porcelain more...
I love this foundation! It's so beautiful for such a low price. There's so many color options to match every skin tone and it's only $5. I think, yes!
Marciee C.
Las Vegas , NV
107 reviews
Beauty Junkie Expert Level 2
I love this foundation! It matches my skin, it is not oily, it is full coverage and the price is amazing !! It is a lightweight liquid which is amazing
Chelsea D.
141 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

Sign up to join our community!

Influenster Cashback
We recorded your visit.
wet n wild Photo Focus Foundation

ULTA was opened in another window. If you made a purchase Cash Back will be automatically added to your Ebates account tomorrow.

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.