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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,386 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8386)
Q&A (456)
Media (1672)
Ajee B.
20 reviews
Beauty Junkie Expert Level 2
Review for: Espresso more...
I tried this foundation yesterday! I was truly amazed by how good the color match was, especially for a drugstore foundation. I think this will become my new drugstore holy grail. The only thing I wish was different was the applicator. It’s so unsanitary to redip the applicator into the foundation after touching the face, but for the price it’s an awesome foundation!
Krista B.
Crowley, TX
101 reviews
Beauty Junkie Expert Level 2
I tried this a couple months ago and it was okay. It seemed to have a watery consistency. Light to medium coverage. If I tried to build it up, it only looked worse. I did only have a beauty blender at that point in time. I'm thinking it might be a little better if I would have used a paddle brush instead. I might have to give another try after I run out of my current foundation.. I only used it a few times before giving it to my sister, who loves it.
Rachele K.
Margate, FL
65 reviews
Beauty Junkie Expert Level 1
My holy grail foundation. Amazing medium- full coverage, lasts for over 12 hours. Sits on the skin amazing and still looks like skin. You can’t beat the price and it looks amazing in photos. Best drugstore foundation out there.
eden h.
51 reviews
Beauty Junkie Expert Level 1
Review for: Classic Beige more...
LOVE this!! The only reason I don't give this 5 stars is because I like to be able to wipe my base makeup off easily, and it's not the case with this foundation. But it's true to its name and photographs beautifully. It also stays matte fir several hours, love that!!
Heather M.
Grovetown, GA
90 reviews
Beauty Junkie Expert Level 4
Review for: Buff Bisque more...
Holy Grail foundation guys. The price is phenomenal and the finish of this is a beautiful satin finish. It does not cling to dry patches of make me look oily. It doesn’t look cakey anywhere. The color range is decent as well. It doesn’t have a weird paint smell but it goes away once you put it on. My skin just looks so flawless with this on. It even beats out most of my higher end foundations. You cannot go wrong with this foundation. Definitely recommend this product.
Kristin J.
Oak Hill, OH
137 reviews
Beauty Junkie Expert Level 4
Review for: Soft Beige more...
I can't get over how nice this applies and lasts on the skin. It's smooth , not patchy at all and is super affordable. It's a great everyday product that has about medium coverage but buildable to full coverage. I love it so much!
Kelly F.
Homestead , FL
61 reviews
Beauty Junkie Expert Level 1
Review for: Buff Bisque more...
I bought this product because it was cheap but I didn’t know if I was going to like it because most foundations I buy I hate I use B.B. creams but let me tell you I love this foundation it’s a perfect match for my skin tone and it’s like a neutral matte finish that last all day! A con about this foundation and the only one is the smell it’s kinda weird honestly I don’t mind but I know some people will. A pro is that it’s a very easy application due to it having a spatula
Bree E.
Kokomo, IN
243 reviews
Beauty Junkie Expert Level 2
This is my favorite foundation drugstore and high end. The coverage is amazing, it doesn’t feel heavy or look cakey. I much prefer this over any other foundation I have used and I’m constantly trying new things. This is my GO TO!
Tracy M.
18 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory more...
I'm a fan of most wet n wild products so I definitely had to give this a try. First off, I ordered this online and the paddle piece to apply it with was broken so it left it sharp unfortunately. Shipping accidents happen so moving on It felt fairly light on the skin. I should have gotten a shade darker but I made it work. Coverage was medium to full I'd say and it held up pretty good. I would buy it again and you can't beat Wet n Wild prices. 
Audrey P.
Fort Smith, AR
102 reviews
Beauty Junkie Expert Level 4
Review for: Buff Bisque more...
This makes a really great go to daily foundation. It really does photograph well! No flashback at all. I have dry skin and I wouldn't call this moisturizing but I don't notice it sticking to dry patches or emphasizing probmlem areas. It does smell sort of like paint but the smell doesn't stick around. It gives a medium coverage and it plays well with beauty oils. Throughout the day it usually wears off in my T zone but for the price I don't mind!
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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